{"podcast":{"title":"The Build Up","slug":"the-build-up-7045860","podcast_index_feed_id":7045860,"rss_url":"https://feeds.captivate.fm/the-build-up/","website_url":"https://the-build-up.captivate.fm","image_url":"https://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpg","author":"dissident creative agency","episode_count":22,"summary":"The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.","last_synced_at":"2026-07-20T14:20:07.072244+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860"},"episode":{"title":"Russell Payne: The Talking Tradesman on Why Construction Marketing Needs to Get Personal","slug":"russell-payne-the-talking-tradesman-on-why-construction-marketing-needs-to-get-personal","published_at":"2025-05-05T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860/russell-payne-the-talking-tradesman-on-why-construction-marketing-needs-to-get-personal","show_page_url":"https://stenobird.com/podcast/the-build-up-7045860","url":"https://the-build-up.captivate.fm/episode/russell-payne-the-talking-tradesman-on-why-construction-marketing-needs-to-get-personal","audio_url":"https://episodes.captivate.fm/episode/148a2f0e-b9fc-4f85-b51e-a2a468a5416b.mp3","summary":"In this episode of The Build Up, host Dan, sits down with Russell Payne — third-generation tradesman and host of The Talking Tradesman podcast — for an honest conversation about the mental health crisis within the construction industry, and the role brands and marketing can play in driving change. Russell shares his powerful personal story: from growing up on the tools and running his family painting and decorating business by 17, to facing struggles with mental health that ultimately pushed him to become an advocate for change. What begins as a deeply personal narrative expands into a wider discussion about how the construction industry, particularly those shaping its public voice through branding and marketing, can help create a culture where vulnerability isn’t a weakness, but a strength. Together, Dan and Russell explore the opportunity that brands have to go beyond surface-level messaging and build genuine connection by engaging with real issues like mental health. From championing authentic stories to creating safe spaces for open dialogue, Russell explains how companies in the built environment can use their platforms not just to sell, but to support, and why that matters now more than ever. This episode is essential listening for marketers, brand managers, contractors, and anyone who wants to use their voice to build something more meaningful in construction. The Talking Tradesman: Spotify YouTube This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content! If breaking rules and standing out is your thing, we want to hear from you... dissident link tree","meta_description":"In this episode of The Build Up, host Dan, sits down with Russell Payne — third-generation tradesman and host of The Talking Tradesman podcast — for an ho…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5315,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/russell-payne-the-talking-tradesman-on-why-construction-marketing-needs-to-get-personal/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-build-up-7045860/russell-payne-the-talking-tradesman-on-why-construction-marketing-needs-to-get-personal.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}