{"podcast":{"title":"The Build Up","slug":"the-build-up-7045860","podcast_index_feed_id":7045860,"rss_url":"https://feeds.captivate.fm/the-build-up/","website_url":"https://the-build-up.captivate.fm","image_url":"https://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpg","author":"dissident creative agency","episode_count":22,"summary":"The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.","last_synced_at":"2026-07-20T14:20:07.072244+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860"},"episode":{"title":"On the Tools: Lee Wilcox on How On The Tools Transformed Construction Marketing","slug":"on-the-tools-lee-wilcox-on-how-on-the-tools-transformed-construction-marketing","published_at":"2025-06-09T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860/on-the-tools-lee-wilcox-on-how-on-the-tools-transformed-construction-marketing","show_page_url":"https://stenobird.com/podcast/the-build-up-7045860","url":"https://the-build-up.captivate.fm/episode/on-the-tools-lee-wilcox-on-how-on-the-tools-transformed-construction-marketing","audio_url":"https://episodes.captivate.fm/episode/d026c5a2-d687-4eb0-acae-9ce39c729626.mp3","summary":"In this episode of The Build Up — the go-to podcast for marketing professionals in the construction industry — host Dan (Creative Director at dissident creative agency) welcomes Lee Wilcox, co-founder of On The Tools, for an unfiltered, inspiring conversation. On The Tools has grown into one of the most influential platforms in the UK trades scene, with millions of followers across social media, a dynamic media arm, and deep roots in the construction community. But its success didn’t happen overnight. Lee shares the full story, from his early career drifting between jobs to the late-night conversation that sparked an idea for a recruitment app. What followed was a series of unexpected pivots: a viral Facebook page, a chaotic merch business run from his mum’s living room, and eventually, a full-blown media company that now helps brands authentically connect with tradespeople. This episode dives into: The origin story of On The Tools The power of content and community in construction marketing The failures that paved the way for success How to build an audience before a product Why humour, honesty and relevance win in this industry Whether you're a marketer, founder, or creative working in the built environment, this conversation is packed with insight, practical lessons, and the kind of candour that’s rare in business podcasts.","meta_description":"In this episode of The Build Up — the go-to podcast for marketing professionals in the construction industry — host Dan (Creative Director at dissident cr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":6637,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/on-the-tools-lee-wilcox-on-how-on-the-tools-transformed-construction-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-build-up-7045860/on-the-tools-lee-wilcox-on-how-on-the-tools-transformed-construction-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}