{"podcast":{"title":"The Build Up","slug":"the-build-up-7045860","podcast_index_feed_id":7045860,"rss_url":"https://feeds.captivate.fm/the-build-up/","website_url":"https://the-build-up.captivate.fm","image_url":"https://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpg","author":"dissident creative agency","episode_count":22,"summary":"The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.","last_synced_at":"2026-07-20T14:20:07.072244+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860"},"episode":{"title":"MJTiff: Mark's Journey from Sole Trader to Plumbing Influencer & The Power Of Authenticity","slug":"mjtiff-mark-s-journey-from-sole-trader-to-plumbing-influencer-the-power-of-authenticity","published_at":"2024-10-14T04:30:00+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860/mjtiff-mark-s-journey-from-sole-trader-to-plumbing-influencer-the-power-of-authenticity","show_page_url":"https://stenobird.com/podcast/the-build-up-7045860","url":"https://the-build-up.captivate.fm/episode/mjtiff-marks-journey-from-sole-trader-to-plumbing-influencer-the-power-of-authenticity","audio_url":"https://podcasts.captivate.fm/media/cb530d8a-09c8-423c-8974-fea572fd52f9/The-Build-Up-Mark-Tiff-Episode-2-Audio.mp3","summary":"In this episode of The Build Up Podcast, I had the pleasure of speaking with Mark, the owner of MJ Tiff Plumbing and Heating, who shared his remarkable journey from being a sole trader for over two decades to becoming a prominent influencer in the plumbing and heating industry. Mark discussed the challenges he faced during his transition to self-employment, including personal hardships and the initial struggles of building his brand through social media. He delved into his experiences with platforms like Instagram and YouTube, highlighting the importance of consistency, authenticity, and strategic content creation in growing his audience and monetizing his efforts. We explored the nuances of influencer marketing within the construction sector, the significance of genuine engagement over vanity metrics, and the evolving perception of tradespeople in society. Mark's insights into the construction community and the value of maintaining authentic relationships with brands, provided a refreshing perspective on the intersection of trade and digital marketing. MJTiff's Socials https://www.youtube.com/@MJTiffPlumbing https://www.instagram.com/mjtiff_plumbingandheating Dissident Links https://linktr.ee/dissidentagency","meta_description":"In this episode of The Build Up Podcast, I had the pleasure of speaking with Mark, the owner of MJ Tiff Plumbing and Heating, who shared his remarkable jo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":8057,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/mjtiff-mark-s-journey-from-sole-trader-to-plumbing-influencer-the-power-of-authenticity/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-build-up-7045860/mjtiff-mark-s-journey-from-sole-trader-to-plumbing-influencer-the-power-of-authenticity.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}