{"podcast":{"title":"The Build Up","slug":"the-build-up-7045860","podcast_index_feed_id":7045860,"rss_url":"https://feeds.captivate.fm/the-build-up/","website_url":"https://the-build-up.captivate.fm","image_url":"https://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpg","author":"dissident creative agency","episode_count":22,"summary":"The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.","last_synced_at":"2026-07-20T14:20:07.072244+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860"},"episode":{"title":"Liam Wood: The Power of Micro-Influencers in Construction Marketing","slug":"liam-wood-the-power-of-micro-influencers-in-construction-marketing","published_at":"2024-12-23T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860/liam-wood-the-power-of-micro-influencers-in-construction-marketing","show_page_url":"https://stenobird.com/podcast/the-build-up-7045860","url":"https://the-build-up.captivate.fm/episode/liam-the-plumber-on-the-power-of-micro-influencers","audio_url":"https://podcasts.captivate.fm/media/4db4d7df-ecb6-49d2-aeee-5ad23a08c0c1/The-Build-Up-Liam-Episode-1-Audio.mp3","summary":"In this episode of The Build Up Podcast, Dan sits down with Liam Wood, better known as Liam the Plumber, to discuss his inspiring journey from full-time tradesman to becoming a prominent micro-influencer in the plumbing and construction space. Liam reflects on his evolution within the industry, sharing how his authentic passion for tools and brands, like fischer Fixings UK, Thomas Dudley, and STABILA, has allowed him to connect deeply with his audience. The conversation dives into the importance of prioritising genuine engagement over follower counts, with Liam offering actionable insights on how tradespeople can build a loyal community by staying true to their values. They also explore the creative side of content creation in the construction industry, breaking down how social media can transform perceptions of trades and open doors to new opportunities. Liam offers a behind-the-scenes look at navigating brand collaborations, balancing his hands-on work with his growing digital presence, and using authenticity to set himself apart in the world of influencer marketing. This episode is packed with valuable advice for anyone looking to amplify their voice while staying true to their craft. Liam's links: Instagram YouTube Tiktok This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content! If breaking rules and standing out is your thing, we want to hear from you... dissident link tree","meta_description":"In this episode of The Build Up Podcast, Dan sits down with Liam Wood, better known as Liam the Plumber, to discuss his inspiring journey from full-time t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":6114,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/liam-wood-the-power-of-micro-influencers-in-construction-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-build-up-7045860/liam-wood-the-power-of-micro-influencers-in-construction-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}