{"podcast":{"title":"The Build Up","slug":"the-build-up-7045860","podcast_index_feed_id":7045860,"rss_url":"https://feeds.captivate.fm/the-build-up/","website_url":"https://the-build-up.captivate.fm","image_url":"https://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpg","author":"dissident creative agency","episode_count":22,"summary":"The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.","last_synced_at":"2026-07-20T14:20:07.072244+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860"},"episode":{"title":"Lawton Tubes: From Sales to Social Media – A Journey of Transformation in Marketing","slug":"lawton-tubes-from-sales-to-social-media-a-journey-of-transformation-in-marketing","published_at":"2024-11-12T04:45:00+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860/lawton-tubes-from-sales-to-social-media-a-journey-of-transformation-in-marketing","show_page_url":"https://stenobird.com/podcast/the-build-up-7045860","url":"https://the-build-up.captivate.fm/episode/the-duke-of-copper-how-lawton-tubes-is-revolutionising-construction-marketing","audio_url":"https://podcasts.captivate.fm/media/ff66ca11-2d4d-4746-b4bf-e4b24a4f6529/The-Build-Up-Robb-Lawton-Episode-7-Audio.mp3","summary":"In this episode of The Build Up, Dan engages in an insightful conversation with Rob Lawton, affectionately known as the \"King of Copper\" and a key figure at Lawton Tubes, a family-run business with a rich history dating back to 1918. Rob shares his journey within the company, detailing his transition from sales to marketing and the strategic shift towards engaging directly with end users, rather than solely focusing on distributors. The discussion highlights the importance of social media in modern marketing, particularly how platforms like Instagram and LinkedIn have transformed the way brands connect with their audiences. Rob emphasizes the value of authenticity and passion in marketing, recounting successful collaborations with influencers and the impact of engaging with the community at industry events like the Installer Show. Through their candid exchange, Dan and Rob explore the evolving landscape of construction marketing, the power of networking, and the necessity of adapting to new trends while maintaining a grounded, approachable brand identity. Rob’s LinkedIn Lawton Tubes Links This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content! If breaking rules and standing out is your thing, we want to hear from you... dissident link tree","meta_description":"In this episode of The Build Up, Dan engages in an insightful conversation with Rob Lawton, affectionately known as the \"King of Copper\" and a key figure…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4017,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/lawton-tubes-from-sales-to-social-media-a-journey-of-transformation-in-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-build-up-7045860/lawton-tubes-from-sales-to-social-media-a-journey-of-transformation-in-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}