{"podcast":{"title":"The Build Up","slug":"the-build-up-7045860","podcast_index_feed_id":7045860,"rss_url":"https://feeds.captivate.fm/the-build-up/","website_url":"https://the-build-up.captivate.fm","image_url":"https://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpg","author":"dissident creative agency","episode_count":22,"summary":"The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.","last_synced_at":"2026-07-20T14:20:07.072244+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860"},"episode":{"title":"Ideal Bathrooms: Will Hickman shares Ideal Bathrooms' Approach to Engaging Retailers","slug":"ideal-bathrooms-will-hickman-shares-ideal-bathrooms-approach-to-engaging-retailers","published_at":"2024-12-09T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860/ideal-bathrooms-will-hickman-shares-ideal-bathrooms-approach-to-engaging-retailers","show_page_url":"https://stenobird.com/podcast/the-build-up-7045860","url":"https://the-build-up.captivate.fm/episode/marketing-to-retailers-will-hickman-talks-ideal-bathrooms-strategy","audio_url":"https://podcasts.captivate.fm/media/703a9abc-bd59-4da4-83d5-d5cb8c5ae945/The-Build-Up-Will-Episode-8-Audio.mp3","summary":"In this episode of The Build Up Podcast, Dan welcomes Will Hickman, the Sales and Marketing Director of Ideal Bathrooms, who shares his insights on marketing within the construction industry. Will discusses his diverse background in home improvement and the challenges he faced upon entering the bathroom sector. He emphasizes the importance of effective marketing strategies in an industry that is often perceived as outdated and resistant to change. The conversation delves into the significance of data-driven marketing, the necessity of understanding customer behavior, and the value of transparency in client relationships. Will highlights Ideal Bathrooms' commitment to exceptional service and the importance of tailoring marketing efforts to meet the specific needs of their B2B clientele. The episode also touches on the evolving landscape of social media marketing, the pitfalls of relying on influencers without a clear strategy, and the need for businesses to focus on relevant content that resonates with their audience. Overall, the discussion provides valuable insights into the unique challenges and opportunities present in construction marketing, encouraging listeners to embrace creativity and data analysis in their approaches. Ideal Bathrooms Will’s linkedIn This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content! If breaking rules and standing out is your thing, we want to hear from you... dissident link tree","meta_description":"In this episode of The Build Up Podcast, Dan welcomes Will Hickman, the Sales and Marketing Director of Ideal Bathrooms, who shares his insights on market…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5644,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/ideal-bathrooms-will-hickman-shares-ideal-bathrooms-approach-to-engaging-retailers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-build-up-7045860/ideal-bathrooms-will-hickman-shares-ideal-bathrooms-approach-to-engaging-retailers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}