{"podcast":{"title":"The Build Up","slug":"the-build-up-7045860","podcast_index_feed_id":7045860,"rss_url":"https://feeds.captivate.fm/the-build-up/","website_url":"https://the-build-up.captivate.fm","image_url":"https://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpg","author":"dissident creative agency","episode_count":22,"summary":"The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.","last_synced_at":"2026-07-20T14:20:07.072244+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860"},"episode":{"title":"fischer fixings UK: Dan Czerwinski on Adapting a German Legacy for the UK’s DIY and Trade Markets","slug":"fischer-fixings-uk-dan-czerwinski-on-adapting-a-german-legacy-for-the-uk-s-diy-and-trade-markets","published_at":"2025-03-31T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860/fischer-fixings-uk-dan-czerwinski-on-adapting-a-german-legacy-for-the-uk-s-diy-and-trade-markets","show_page_url":"https://stenobird.com/podcast/the-build-up-7045860","url":"https://the-build-up.captivate.fm/episode/fischer-fixings-uk","audio_url":"https://podcasts.captivate.fm/media/845b6d1e-7dd4-4ba4-9eb3-76d8ac345008/The-Build-Up-Dan-Czerwinski-Episode-16-Audio-FIXED.mp3","summary":"In this episode of The Build Up, host Dan, sits down with Dan Czerwinski, Sales and Marketing Manager at fischer fixings UK. They dive into the fascinating evolution of fischer fixings, a German brand, as it localised its marketing strategy to succeed in the competitive UK trade and DIY markets. Dan shares his journey into the construction industry and the importance of understanding both sales and marketing. He discusses how fischer transitioned from a technical, product-focused approach to one that resonates with consumers, tradespeople, and DIY enthusiasts alike. Discover how fischer’s rebranding, including new packaging and logo design, played a critical role in building consumer trust and standing out in a crowded market. Dan also explores the key differences between marketing to tradespeople and DIY customers, and how localisation and tailored strategies have been essential in driving their success. Join us for this insightful conversation filled with industry tips, branding wisdom, and a closer look at the challenges and opportunities in construction marketing.","meta_description":"In this episode of The Build Up, host Dan, sits down with Dan Czerwinski, Sales and Marketing Manager at fischer fixings UK. They dive into the fascinatin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5711,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/fischer-fixings-uk-dan-czerwinski-on-adapting-a-german-legacy-for-the-uk-s-diy-and-trade-markets/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-build-up-7045860/fischer-fixings-uk-dan-czerwinski-on-adapting-a-german-legacy-for-the-uk-s-diy-and-trade-markets.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}