{"podcast":{"title":"The Build Up","slug":"the-build-up-7045860","podcast_index_feed_id":7045860,"rss_url":"https://feeds.captivate.fm/the-build-up/","website_url":"https://the-build-up.captivate.fm","image_url":"https://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpg","author":"dissident creative agency","episode_count":22,"summary":"The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.","last_synced_at":"2026-07-20T14:20:07.072244+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860"},"episode":{"title":"Derek Barrett: Balancing Craftsmanship and Content Creation for Business Growth","slug":"derek-barrett-balancing-craftsmanship-and-content-creation-for-business-growth","published_at":"2025-03-17T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860/derek-barrett-balancing-craftsmanship-and-content-creation-for-business-growth","show_page_url":"https://stenobird.com/podcast/the-build-up-7045860","url":"https://the-build-up.captivate.fm/episode/derek-barrett-balancing-craftsmanship-and-content-creation-for-business-growth","audio_url":"https://podcasts.captivate.fm/media/a7b46f12-1ec1-4242-9a35-76d6e998d181/The-Build-Up-Derek-Barrett-Episode-12-Audio.mp3","summary":"Derek Barrett, founder of Derek Barrett Design Limited, joins The Build Up to share his journey in bespoke furniture making and how social media transformed his business. Starting with a foundation course in Ireland and earning a BA in furniture design, Derek took an unconventional path into cabinetmaking. His early experiences managing large projects taught him valuable lessons about efficiency, investment in the right tools, and running a streamlined workshop. In this conversation, Derek opens up about how Instagram became a game-changer for his brand. A single viral post reaching over 20 million views shifted the way he approached digital marketing, helping him connect with a wider audience and attract new clients. He reflects on the challenges of maintaining engagement, the importance of authenticity, and the balance between showcasing craftsmanship and growing a business online. Listen now and don’t forget to subscribe, rate, and review!","meta_description":"Derek Barrett, founder of Derek Barrett Design Limited, joins The Build Up to share his journey in bespoke furniture making and how social media transform…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5166,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/derek-barrett-balancing-craftsmanship-and-content-creation-for-business-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-build-up-7045860/derek-barrett-balancing-craftsmanship-and-content-creation-for-business-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}