{"podcast":{"title":"The Build Up","slug":"the-build-up-7045860","podcast_index_feed_id":7045860,"rss_url":"https://feeds.captivate.fm/the-build-up/","website_url":"https://the-build-up.captivate.fm","image_url":"https://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpg","author":"dissident creative agency","episode_count":22,"summary":"The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.","last_synced_at":"2026-07-20T14:20:07.072244+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860"},"episode":{"title":"Craig Hancock: How to Sell What No One Thinks They Need","slug":"craig-hancock-how-to-sell-what-no-one-thinks-they-need","published_at":"2025-03-03T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860/craig-hancock-how-to-sell-what-no-one-thinks-they-need","show_page_url":"https://stenobird.com/podcast/the-build-up-7045860","url":"https://the-build-up.captivate.fm/episode/craig-hancock-how-to-sell-what-no-one-thinks-they-need","audio_url":"https://podcasts.captivate.fm/media/bcb4f460-9bbd-46c0-80c6-6e91cf31e739/The-Build-Up-Craig-Hancock-Episode-14-Audio.mp3","summary":"In this episode of The Build Up Podcast , host Dan, Creative Director at dissident creative agency, is joined by Craig Hancock, a freelance marketer with extensive experience in the construction sector. We explore the challenges of marketing in construction, from branding and B2B strategy to the unique difficulties of selling services like facilities management and maintenance contracts. Craig shares insights from his work with Ignite Facilities, discussing how personalised marketing and real-world experience can help brands stand out in a competitive market. The conversation also covers the role of health and safety in marketing, the often-overlooked value of preventative maintenance, and how to engage customers in industries where marketing is traditionally an afterthought. Subscribe now and don’t miss future episodes of The Build Up podcast!","meta_description":"In this episode of The Build Up Podcast , host Dan, Creative Director at dissident creative agency, is joined by Craig Hancock, a freelance marketer with…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4269,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/craig-hancock-how-to-sell-what-no-one-thinks-they-need/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-build-up-7045860/craig-hancock-how-to-sell-what-no-one-thinks-they-need.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}