{"podcast":{"title":"The Build Up","slug":"the-build-up-7045860","podcast_index_feed_id":7045860,"rss_url":"https://feeds.captivate.fm/the-build-up/","website_url":"https://the-build-up.captivate.fm","image_url":"https://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpg","author":"dissident creative agency","episode_count":22,"summary":"The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.","last_synced_at":"2026-07-20T14:20:07.072244+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860"},"episode":{"title":"Blue Bulldog: The Plumber Turning 25K Followers Into Real Business and Brand Deals","slug":"blue-bulldog-the-plumber-turning-25k-followers-into-real-business-and-brand-deals","published_at":"2026-07-20T06:30:00+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860/blue-bulldog-the-plumber-turning-25k-followers-into-real-business-and-brand-deals","show_page_url":"https://stenobird.com/podcast/the-build-up-7045860","url":"https://the-build-up.captivate.fm/episode/blue-bulldog-the-plumber-turning-25k-followers-into-real-business-and-brand-deals","audio_url":"https://episodes.captivate.fm/episode/921d1727-7c23-4d9b-b2f5-af56c3fdfa85.mp3","summary":"In this episode of The Build Up Podcast, Luke, the Walsall plumber and gas engineer better known as Blue Bulldog, shares how he turned a one-man plumbing and heating business into one of the trade’s most recognisable names on social media. He reflects on the early days of filming his work — from a boiler swap in the loft to a tap replacement done through the wall that racked up 2.5 million views — and how showing the job as it really is, mess and all, built the trust behind his following. Luke discusses how he’s utilised Instagram, TikTok, Facebook and YouTube to grow his audience and win work, highlighting the importance of consistency, authenticity and knowing exactly who he’s creating for rather than chasing viral views that never reach the customers in his area. The episode explores influencer marketing within the construction industry, the value of genuine engagement over vanity metrics, and why he turns down brand deals — including free products and even a free Turkey teeth clinic — when the fit isn’t right. Luke’s insights into keeping his integrity, building long-term brand relationships like his City Plumbing ambassadorship, and why the best brands win by building community rather than listing features provide a fresh perspective on the crossover between the trades and digital marketing. Follow Blue Bulldog Plumbing: Instagram: @bluebulldoguk TikTok: @bluebulldoguk YouTube: Blue Bulldog Plumbing Stay connected with dissident creative agency: https://linktr.ee/dissidentagency Subscribe now and don’t miss future episodes of The Build Up Podcast!","meta_description":"In this episode of The Build Up Podcast, Luke, the Walsall plumber and gas engineer better known as Blue Bulldog, shares how he turned a one-man plumbing…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4348,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/blue-bulldog-the-plumber-turning-25k-followers-into-real-business-and-brand-deals/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-build-up-7045860/blue-bulldog-the-plumber-turning-25k-followers-into-real-business-and-brand-deals.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}