{"podcast":{"title":"The Build Up","slug":"the-build-up-7045860","podcast_index_feed_id":7045860,"rss_url":"https://feeds.captivate.fm/the-build-up/","website_url":"https://the-build-up.captivate.fm","image_url":"https://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpg","author":"dissident creative agency","episode_count":22,"summary":"The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.","last_synced_at":"2026-07-20T14:20:07.072244+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860"},"episode":{"title":"Beta Tools: Mark Pearson on Evolving from Toolmaker to Solutions Provider","slug":"beta-tools-mark-pearson-on-evolving-from-toolmaker-to-solutions-provider","published_at":"2025-01-06T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860/beta-tools-mark-pearson-on-evolving-from-toolmaker-to-solutions-provider","show_page_url":"https://stenobird.com/podcast/the-build-up-7045860","url":"https://the-build-up.captivate.fm/episode/mark-pearson-talks-on-the-evolution-of-beta-tools-marketing","audio_url":"https://podcasts.captivate.fm/media/b74a1d4a-5092-4630-b92e-a266d0f8ca7e/The-Build-Up-Mark-Pearson-Episode-9-Audio.mp3","summary":"In this episode of The Build Up, Dan welcomes Mark Pearson, the UK and Ireland Country Manager for Beta Tools, a premium tool manufacturer with a century-long heritage. Mark shares his extensive background in the construction industry, highlighting his journey from sales to a hybrid role that encompasses both sales and marketing. The conversation delves into the competitive landscape of tool marketing, the importance of creating solutions rather than just selling products, and the evolving strategies Beta Tools is implementing to enhance brand visibility and engagement. Mark emphasises the significance of high-quality marketing materials and the need for a cohesive narrative that resonates with both end users and distribution partners. The episode also explores the brand's connection to motorsport, its commitment to innovation, and the challenges of marketing in a B2B environment, ultimately showcasing how Beta Tools aims to position itself as a leader in the industry by understanding and addressing the needs of its customers. Beta Tools Mark's LinkedIn This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content! If breaking rules and standing out is your thing, we want to hear from you... dissident link tree","meta_description":"In this episode of The Build Up, Dan welcomes Mark Pearson, the UK and Ireland Country Manager for Beta Tools, a premium tool manufacturer with a century-…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4722,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/beta-tools-mark-pearson-on-evolving-from-toolmaker-to-solutions-provider/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-build-up-7045860/beta-tools-mark-pearson-on-evolving-from-toolmaker-to-solutions-provider.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}