{"podcast":{"title":"The Brands On Brands Podcast","slug":"the-brands-on-brands-podcast-675550","podcast_index_feed_id":675550,"rss_url":"https://brandsonbrandsonbrands.libsyn.com/rss","website_url":"https://www.brandsonbrands.com","image_url":"https://static.libsyn.com/p/assets/1/7/5/0/17509aad9c00deb95f2e77a3093c12a1/Brands_On_Brands_Podcast_2024_2_3000x3000-20241120-trdmbprrxp.png","author":"Brandon Birkmeyer","episode_count":353,"summary":"The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators. Learn more about Brandon and his bestselling book, Front & Center Leadership at: https://www.brandonbirkmeyer.com","last_synced_at":"2026-06-05T08:20:00.548379+00:00","page_url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550"},"episode":{"title":"Why Your Content Isn't Converting | Ep. 352","slug":"why-your-content-isn-t-converting-ep-352","published_at":"2026-05-18T15:01:00+00:00","page_url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550/why-your-content-isn-t-converting-ep-352","show_page_url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550","url":"https://www.brandsonbrands.com","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/brandsonbrandsonbrands/Why_Your_Content_Isnt_Converting_-_YouTube.mp4?dest-id=1245077","summary":"Most people think they have a content problem. They think they need to post more, stay more consistent, or figure out the algorithm. But that's usually not why their content isn't working. In this episode, we break down the real issue: authority. Because when people see your content, they're immediately asking three questions: What are you known for? Why should I trust you? How do you actually help me? And if your content doesn't answer those questions quickly, it becomes difficult to convert attention into trust, opportunities, clients, or bookings. Come with me behind-the-scenes to look at how I'm building this speaking business, editing keynote videos, structuring authority content, and thinking about the \"signals\" that make people take you seriously online. You'll learn: Why authority matters more than content volume The hidden signals people use to judge credibility How speakers, coaches, and creators build trust online Why positioning matters more than consistency alone How to create content that makes you the obvious choice If your content gets views but isn't leading to real opportunities, this episode will help you rethink what's actually missing. — 📩 Take the Personal Brand Clarity Scorecard: https://brandsonbrands.com/scorecard 00:00 Content vs Authority 00:52 Editing for Different Platforms 01:46 Minimum Viable Credibility 04:17 Three Authority Questions 04:43 Applying Authority to Speaking 09:13 Wrap Up and Next Time This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and autho…","meta_description":"Most people think they have a content problem. They think they need to post more, stay more consistent, or figure out the algorithm. But that's usually no…","key_points":[],"chapters":[],"topics":[],"duration_seconds":568,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brands-on-brands-podcast-675550/episodes/why-your-content-isn-t-converting-ep-352/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550/why-your-content-isn-t-converting-ep-352.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}