{"podcast":{"title":"The Brands On Brands Podcast","slug":"the-brands-on-brands-podcast-675550","podcast_index_feed_id":675550,"rss_url":"https://brandsonbrandsonbrands.libsyn.com/rss","website_url":"https://www.brandsonbrands.com","image_url":"https://static.libsyn.com/p/assets/1/7/5/0/17509aad9c00deb95f2e77a3093c12a1/Brands_On_Brands_Podcast_2024_2_3000x3000-20241120-trdmbprrxp.png","author":"Brandon Birkmeyer","episode_count":353,"summary":"The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators. Learn more about Brandon and his bestselling book, Front & Center Leadership at: https://www.brandonbirkmeyer.com","last_synced_at":"2026-06-05T08:20:00.548379+00:00","page_url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550"},"episode":{"title":"Think Blink: Build Instant Emotional Connections for Your Brand with Jean-Pierre Lacroix | Ep. 334","slug":"think-blink-build-instant-emotional-connections-for-your-brand-with-jean-pierre-lacroix-ep-334","published_at":"2025-12-03T12:00:00+00:00","page_url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550/think-blink-build-instant-emotional-connections-for-your-brand-with-jean-pierre-lacroix-ep-334","show_page_url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550","url":"https://www.brandsonbrands.com","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/brandsonbrandsonbrands/Ep_334_Jean-Pierre_Lacroix_Interview_-_Audio.mp3?dest-id=1245077","summary":"The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto. In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second connections. Jean Pierre delves into the concept of defining emotional equity, the significance of empathy in branding, and strategies to build deep emotional connections with audiences. He also introduces his latest book, 'The Think Blink Manifesto,' which provides a roadmap for brands to foster lasting emotional connections. 01:04 Understanding Emotional Branding 03:37 Strategies for Building Emotional Connections 05:23 Creating Empathy and Eliminating Friction 15:54 The Importance of Visual Memories 22:47 Building Your Brand Through Personal Stories 32:52 Future-Proofing Your Brand 35:25 The Trust Ladder: Steps to Building Credibility 40:15 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter","meta_description":"The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto. In this episode of Brands on Brands, Jean-Pierre La…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2499,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brands-on-brands-podcast-675550/episodes/think-blink-build-instant-emotional-connections-for-your-brand-with-jean-pierre-lacroix-ep-334/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550/think-blink-build-instant-emotional-connections-for-your-brand-with-jean-pierre-lacroix-ep-334.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}