{"podcast":{"title":"The Brands On Brands Podcast","slug":"the-brands-on-brands-podcast-675550","podcast_index_feed_id":675550,"rss_url":"https://brandsonbrandsonbrands.libsyn.com/rss","website_url":"https://www.brandsonbrands.com","image_url":"https://static.libsyn.com/p/assets/1/7/5/0/17509aad9c00deb95f2e77a3093c12a1/Brands_On_Brands_Podcast_2024_2_3000x3000-20241120-trdmbprrxp.png","author":"Brandon Birkmeyer","episode_count":353,"summary":"The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators. Learn more about Brandon and his bestselling book, Front & Center Leadership at: https://www.brandonbirkmeyer.com","last_synced_at":"2026-06-05T08:20:00.548379+00:00","page_url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550"},"episode":{"title":"The Science of Brand Associations with Ulli Appelbaum | Ep. 330","slug":"the-science-of-brand-associations-with-ulli-appelbaum-ep-330","published_at":"2025-11-05T12:00:00+00:00","page_url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550/the-science-of-brand-associations-with-ulli-appelbaum-ep-330","show_page_url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550","url":"https://www.brandsonbrands.com","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/brandsonbrandsonbrands/Ulli_Appelbaum_Interview_8_26_25.mp3?dest-id=1245077","summary":"Why do some brands become unforgettable while others disappear? Today, we break down the science behind brand association —the single most overlooked driver of brand choice, preference, and loyalty. Our guest is Ulli Applebaum. Ulli is an award-winning brand strategist and author of The Science of Brand Associations: Win Minds, Win Markets . Ulli explains how the brain stores brand memories, why associations predict sales, and how companies and personal brands can create stronger influence in any category. If you want to build a brand that instantly comes to mind—and comes with positive meaning—this episode is the blueprint. Find the book on Amazon at: https://amzn.to/4or3zOO Learn more about Ulli: https://first-the-trousers.com/ 01:25 – Meet Uli Applebaum & his new book, The Science of Brand Associations 03:05 – What a \"brand association network\" actually is (in brain science terms) 05:15 – Why marketers ignore brand associations—and why it's a massive mistake 09:32 – Functional vs. meaningful associations (Geico, McDonald's, Rolex, Nutella) 14:28 – The five types of brand meaning: cultural, social, emotional, symbolic, functional 25:03 – How to start building stronger brand associations for yourself or your company 30:40 – The biggest mistake brands make with visual identity and brand assets 40:21 – Practical steps: consistency, emotional resonance, storytelling, and relevance This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbir…","meta_description":"Why do some brands become unforgettable while others disappear? Today, we break down the science behind brand association —the single most overlooked driv…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2119,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brands-on-brands-podcast-675550/episodes/the-science-of-brand-associations-with-ulli-appelbaum-ep-330/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550/the-science-of-brand-associations-with-ulli-appelbaum-ep-330.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}