{"podcast":{"title":"The Brands On Brands Podcast","slug":"the-brands-on-brands-podcast-675550","podcast_index_feed_id":675550,"rss_url":"https://brandsonbrandsonbrands.libsyn.com/rss","website_url":"https://www.brandsonbrands.com","image_url":"https://static.libsyn.com/p/assets/1/7/5/0/17509aad9c00deb95f2e77a3093c12a1/Brands_On_Brands_Podcast_2024_2_3000x3000-20241120-trdmbprrxp.png","author":"Brandon Birkmeyer","episode_count":353,"summary":"The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators. Learn more about Brandon and his bestselling book, Front & Center Leadership at: https://www.brandonbirkmeyer.com","last_synced_at":"2026-06-05T08:20:00.548379+00:00","page_url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550"},"episode":{"title":"How Authors REALLY Become Bestsellers (PR Secrets Revealed) with Lauren Cabello | Ep. 345","slug":"how-authors-really-become-bestsellers-pr-secrets-revealed-with-lauren-cabello-ep-345","published_at":"2026-03-18T19:34:00+00:00","page_url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550/how-authors-really-become-bestsellers-pr-secrets-revealed-with-lauren-cabello-ep-345","show_page_url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550","url":"https://www.brandsonbrands.com","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/brandsonbrandsonbrands/Lauren_Cobello_Interview_-_Audio_3.18.26.mp3?dest-id=1245077","summary":"Today, we talk to PR strategist and author Lauren Cabello about how nonfiction entrepreneurs, CEOs, founders, coaches, and speakers can use book PR to build a personal brand and sustained momentum rather than relying on Amazon sales alone. We dive deep into coordinating a book launch strategy, turning every placement into reusable marketing assets, how podcasts drive more sales, the value of traditional publishing for bookstore distribution, the changing landscape of AI search for authors, and building launch teams. Learn more about Lauren at: https://laurencobello.com/ Get PR help from Lauren at: https://leveragewithmedia.com/ 00:48 What Author PR Includes 02:40 Building a Launch Plan 04:03 Keeping Momentum After Launch 05:06 PR for Speakers and Coaches 07:06 Earned Media vs Podcasts 09:04 Timing and Lead Time 12:03 Publishing Choices and Deals 12:33 When to Hire a Publicist 20:46 Three PR Needle Movers 25:41 Future of Book Promotion 32:16 Traditional Publishing Benefits This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter","meta_description":"Today, we talk to PR strategist and author Lauren Cabello about how nonfiction entrepreneurs, CEOs, founders, coaches, and speakers can use book PR to bui…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2604,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brands-on-brands-podcast-675550/episodes/how-authors-really-become-bestsellers-pr-secrets-revealed-with-lauren-cabello-ep-345/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brands-on-brands-podcast-675550/how-authors-really-become-bestsellers-pr-secrets-revealed-with-lauren-cabello-ep-345.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}