{"podcast":{"title":"The Brand Marketing Show","slug":"the-brand-marketing-show-1210258","podcast_index_feed_id":1210258,"rss_url":"https://productpreneursuccess.libsyn.com/rss","website_url":"http://productpreneursuccess.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/2/6/0/2/2602f112b4b7220d16c3140a3186d450/The-Brand-Marketing-Show-Tile-3.png","author":"Catherine Langman","episode_count":338,"summary":"Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept \"that's just how it's done.\" Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every \"impossible\" and whisper back, \"watch me.\" You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to…","last_synced_at":"2026-07-23T10:21:11.266403+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258"},"episode":{"title":"Your ad got my click. Here's what won the sale.","slug":"your-ad-got-my-click-here-s-what-won-the-sale","published_at":"2026-06-18T22:54:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/your-ad-got-my-click-here-s-what-won-the-sale","show_page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258","url":"https://productpreneursuccess.libsyn.com/your-ad-got-my-click-heres-what-won-the-sale","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/productpreneursuccess/Your-ad-got-my-click-Heres-what-won-the-sale..mp3?dest-id=1827761","summary":"Catherine Langman spent two weeks shopping the end-of-financial-year sales as her own ideal customer – and clicked plenty of ads that never made the sale. This episode is a live case study of how premium buyers actually shop in 2026: clicking the ad, then validating across reviews, Reddit, TikTok, YouTube, friends and Google's AI. Inside: query fan-out and how AI search turns one question into nine or ten searches across every platform, why the brands that win aren't the ones with the best ads, why breaking your quality promise makes you a sub-query you fail, and the two moves premium brands need to survive – ask your customers the right questions, then publish the answers everywhere. Move one – the Customer Intelligence Survey playbook: https://www.productpreneurmarketing.com/customer-intelligence-survey Move two – the Search Everywhere Optimisation playbook: https://www.productpreneurmarketing.com/search-everywhere-optimisation","meta_description":"Catherine Langman spent two weeks shopping the end-of-financial-year sales as her own ideal customer – and clicked plenty of ads that never made the sale.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1707,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-marketing-show-1210258/episodes/your-ad-got-my-click-here-s-what-won-the-sale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/your-ad-got-my-click-here-s-what-won-the-sale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}