{"podcast":{"title":"The Brand Marketing Show","slug":"the-brand-marketing-show-1210258","podcast_index_feed_id":1210258,"rss_url":"https://productpreneursuccess.libsyn.com/rss","website_url":"http://productpreneursuccess.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/2/6/0/2/2602f112b4b7220d16c3140a3186d450/The-Brand-Marketing-Show-Tile-3.png","author":"Catherine Langman","episode_count":338,"summary":"Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept \"that's just how it's done.\" Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every \"impossible\" and whisper back, \"watch me.\" You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to…","last_synced_at":"2026-07-23T10:21:11.266403+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258"},"episode":{"title":"Why Meta Has It In For Premium Brands Right Now (And What To Do About It)","slug":"why-meta-has-it-in-for-premium-brands-right-now-and-what-to-do-about-it","published_at":"2026-05-21T05:34:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/why-meta-has-it-in-for-premium-brands-right-now-and-what-to-do-about-it","show_page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258","url":"https://productpreneursuccess.libsyn.com/why-meta-has-it-in-for-premium-brands-right-now-and-what-to-do-about-it","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/productpreneursuccess/Why-Meta-Has-It-In-For-Premium-Brands-Right-Now.mp3?dest-id=1827761","summary":"In early March 2026, Meta restructured its entire attribution model – and the change has disproportionately punished premium ecommerce brands because of the way considered buyers actually shop. In this episode of The Brand Marketing Show, Catherine Langman unpacks what actually happened, why premium brands got hit hardest, why working harder won't fix it, and the strategic foundation shift that lets premium brands stop chasing platform updates and start building on what doesn't change: their customer. Chapters 00:00 Cold open 02:00 What actually happened to Meta in March 06:30 Why premium brands got hit hardest 12:30 The treadmill – why platform change is the pattern 16:00 What doesn't fix this 19:30 What actually works for premium brands now 26:00 How Indagare Beauty is navigating the March change 29:00 Three things you can do this week 31:00 Close Free resources The Marketing Reset Kit for Premium Ecommerce Brands: https://www.productpreneurmarketing.com/reset Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/ About The Brand Marketing Show A weekly podcast for premium ecommerce founders who want to build brands that compound rather than chase platform updates. Hosted by Catherine Langman of Productpreneur Marketing. Website: productpreneurmarketing.com","meta_description":"In early March 2026, Meta restructured its entire attribution model – and the change has disproportionately punished premium ecommerce brands because of t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2713,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-marketing-show-1210258/episodes/why-meta-has-it-in-for-premium-brands-right-now-and-what-to-do-about-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/why-meta-has-it-in-for-premium-brands-right-now-and-what-to-do-about-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}