{"podcast":{"title":"The Brand Marketing Show","slug":"the-brand-marketing-show-1210258","podcast_index_feed_id":1210258,"rss_url":"https://productpreneursuccess.libsyn.com/rss","website_url":"http://productpreneursuccess.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/2/6/0/2/2602f112b4b7220d16c3140a3186d450/The-Brand-Marketing-Show-Tile-3.png","author":"Catherine Langman","episode_count":338,"summary":"Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept \"that's just how it's done.\" Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every \"impossible\" and whisper back, \"watch me.\" You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to…","last_synced_at":"2026-07-23T10:21:11.266403+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258"},"episode":{"title":"The marketing mistake that costs more than your ad spend","slug":"the-marketing-mistake-that-costs-more-than-your-ad-spend","published_at":"2026-07-22T22:58:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/the-marketing-mistake-that-costs-more-than-your-ad-spend","show_page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258","url":"https://productpreneursuccess.libsyn.com/the-marketing-mistake-that-costs-more-than-your-ad-spend","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/productpreneursuccess/The-marketing-mistake-that-costs-more-than-your-ad-spend.mp3?dest-id=1827761","summary":"\"If I could just crack Meta, I'd be able to scale.\" I hear a version of this almost every week – and it's almost always wrong. In this episode of The Brand Marketing Show, I make the case that growing a premium brand was never about pulling one lever. It's a whole system, and it fails quietly in several small places at once. I walk through the small silent leaks that hide behind healthy-looking numbers, the \"wrong machine\" problem (and why I'd have gone broke marketing my first business the way Huggies markets nappies), and the most expensive thing in your business – which isn't your ad spend. You'll leave with a better question than \"what's the one thing,\" and a practical way to find the one constraint actually holding your brand back. Find this episode and more at https://www.productpreneurmarketing.com/episode-326/ ecommerce marketing, premium brand marketing, how to scale ecommerce, product based business, marketing podcast, conversion rate, customer research, small business Australia","meta_description":"\"If I could just crack Meta, I'd be able to scale.\" I hear a version of this almost every week – and it's almost always wrong. In this episode of The Bran…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2224,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-marketing-show-1210258/episodes/the-marketing-mistake-that-costs-more-than-your-ad-spend/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/the-marketing-mistake-that-costs-more-than-your-ad-spend.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}