{"podcast":{"title":"The Brand Marketing Show","slug":"the-brand-marketing-show-1210258","podcast_index_feed_id":1210258,"rss_url":"https://productpreneursuccess.libsyn.com/rss","website_url":"http://productpreneursuccess.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/2/6/0/2/2602f112b4b7220d16c3140a3186d450/The-Brand-Marketing-Show-Tile-3.png","author":"Catherine Langman","episode_count":338,"summary":"Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept \"that's just how it's done.\" Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every \"impossible\" and whisper back, \"watch me.\" You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to…","last_synced_at":"2026-07-23T10:21:11.266403+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258"},"episode":{"title":"The ChatGPT Walkout: What 60 Million Angry Users Can Teach You About Your Ecommerce Website","slug":"the-chatgpt-walkout-what-60-million-angry-users-can-teach-you-about-your-ecommerce-website","published_at":"2026-03-05T22:13:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/the-chatgpt-walkout-what-60-million-angry-users-can-teach-you-about-your-ecommerce-website","show_page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258","url":"https://productpreneursuccess.libsyn.com/the-chatgpt-walkout-what-60-million-angry-users-can-teach-you-about-your-ecommerce-website","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/productpreneursuccess/The-ChatGPT-Walkout-What-60-Million-Angry-Users-Can-Teach-You-About-Your-Ecommerce-Website.mp3?dest-id=1827761","summary":"So there I was, Tuesday afternoon, in the middle of working away — using Claude, which for those who don't know, is the AI tool I'm using extensively throughout my entire business at this point — and it just... stopped. Completely. Just stopped responding. Now, the first thing I did (as any completely rational person would 🤓) was assume I had somehow personally broken the internet. Classic. I sat there for a moment, refreshing the page like that was going to help, wondering what on earth I'd done. And then I did what any self-respecting person does when technology lets them down: I opened social media to see if it was just me. It was not just me. What I found instead was this extraordinary wave of conversation: people asking each other if they were switching from ChatGPT to Claude, people posting step-by-step guides on how to cancel their ChatGPT subscriptions, people talking about their values, their ethics, their data. And I'm reading all of this thinking: what is happening right now? So I dug into it. And what I found was one of the most fascinating, real-time case studies in values-based consumer behaviour I have ever witnessed. And that, friends, is what today's episode is about. Today we are talking about what happens when a brand draws a hard line, stands behind its values publicly, and watches its customers do the marketing for it. And, more importantly, what that means for your eCommerce brand. Because the lesson here isn't about AI wars. It's about the most powerful force in marketing: a customer who buys because they feel seen, not because they found the best price. Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy http…","meta_description":"So there I was, Tuesday afternoon, in the middle of working away — using Claude, which for those who don't know, is the AI tool I'm using extensively thro…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1516,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-marketing-show-1210258/episodes/the-chatgpt-walkout-what-60-million-angry-users-can-teach-you-about-your-ecommerce-website/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/the-chatgpt-walkout-what-60-million-angry-users-can-teach-you-about-your-ecommerce-website.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}