{"podcast":{"title":"The Brand Marketing Show","slug":"the-brand-marketing-show-1210258","podcast_index_feed_id":1210258,"rss_url":"https://productpreneursuccess.libsyn.com/rss","website_url":"http://productpreneursuccess.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/2/6/0/2/2602f112b4b7220d16c3140a3186d450/The-Brand-Marketing-Show-Tile-3.png","author":"Catherine Langman","episode_count":338,"summary":"Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept \"that's just how it's done.\" Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every \"impossible\" and whisper back, \"watch me.\" You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to…","last_synced_at":"2026-07-23T10:21:11.266403+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258"},"episode":{"title":"Is it your ads, or is it the RBA?","slug":"is-it-your-ads-or-is-it-the-rba","published_at":"2026-06-16T01:58:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/is-it-your-ads-or-is-it-the-rba","show_page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258","url":"https://productpreneursuccess.libsyn.com/is-it-your-ads-or-is-it-the-rba","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/productpreneursuccess/Is-it-your-ads-or-is-it-the-RBA.mp3?dest-id=1827761","summary":"Your revenue dips, your first instinct is to blame the ads – and for premium brands, that instinct is often wrong. When Meta and Google soften at the same time with clean changelogs, the problem usually isn't the platform. It's the market. In this episode, Catherine Langman explains how Australia's interest-rate and cost-of-living environment hits the premium, mortgage-belt buyer first and hardest, how to tell a macro demand wobble from a genuine ad problem, and why panic-fixing a system that was never broken turns a two-week dip into a two-month crisis. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/lets-talk","meta_description":"Your revenue dips, your first instinct is to blame the ads – and for premium brands, that instinct is often wrong. When Meta and Google soften at the same…","key_points":[],"chapters":[],"topics":[],"duration_seconds":909,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-marketing-show-1210258/episodes/is-it-your-ads-or-is-it-the-rba/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/is-it-your-ads-or-is-it-the-rba.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}