{"podcast":{"title":"The Brand Marketing Show","slug":"the-brand-marketing-show-1210258","podcast_index_feed_id":1210258,"rss_url":"https://productpreneursuccess.libsyn.com/rss","website_url":"http://productpreneursuccess.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/2/6/0/2/2602f112b4b7220d16c3140a3186d450/The-Brand-Marketing-Show-Tile-3.png","author":"Catherine Langman","episode_count":338,"summary":"Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept \"that's just how it's done.\" Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every \"impossible\" and whisper back, \"watch me.\" You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to…","last_synced_at":"2026-07-23T10:21:11.266403+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258"},"episode":{"title":"How Smart eCommerce Brands MarketDifferently When Times Are Tough","slug":"how-smart-ecommerce-brands-marketdifferently-when-times-are-tough","published_at":"2026-03-27T03:07:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/how-smart-ecommerce-brands-marketdifferently-when-times-are-tough","show_page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258","url":"https://productpreneursuccess.libsyn.com/how-smart-ecommerce-brands-marketdifferently-when-times-are-tough","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/productpreneursuccess/How-Smart-eCommerce-Brands-Market-Differently-When-Times-Are-Tough.mp3?dest-id=1827761","summary":"If your eCommerce marketing used to work brilliantly and lately it's feeling like you're pushing harder for smaller returns — you're not imagining it. The landscape has genuinely changed. And the instinctive responses most brand owners reach for when results decline are almost always the ones that make things worse. In this episode, Catherine Langman unpacks what's actually happening — and what smart eCommerce brands do differently when times get tough. In this episode you'll hear: Why declining ROAS is almost never a creative problem — and where the real issue usually lives Two real brand case studies that illustrate exactly how a slow marketing death spiral begins The three instinctive responses to declining results that all make things worse (and why) What Cameron McEvoy's world-record-breaking training model can teach every eCommerce brand owner right now The practical steps that actually move the needle: product page conversion, compounding channels, and building through a downturn instead of waiting it out Resources & links mentioned: Customer Intelligence Snapshot — complete before midnight Easter Monday 6 April and receive free access to our High-Converting Product Page Design course (normally $197): https://productpreneur.typeform.com/to/KtROkkMA High-Converting Product Page Design course: https://www.productpreneurmarketing.com/highconvertingproductpagedesign Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube","meta_description":"If your eCommerce marketing used to work brilliantly and lately it's feeling like you're pushing harder for smaller returns — you're not imagining it. The…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1846,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-marketing-show-1210258/episodes/how-smart-ecommerce-brands-marketdifferently-when-times-are-tough/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/how-smart-ecommerce-brands-marketdifferently-when-times-are-tough.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}