{"podcast":{"title":"The Brand Marketing Show","slug":"the-brand-marketing-show-1210258","podcast_index_feed_id":1210258,"rss_url":"https://productpreneursuccess.libsyn.com/rss","website_url":"http://productpreneursuccess.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/2/6/0/2/2602f112b4b7220d16c3140a3186d450/The-Brand-Marketing-Show-Tile-3.png","author":"Catherine Langman","episode_count":338,"summary":"Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept \"that's just how it's done.\" Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every \"impossible\" and whisper back, \"watch me.\" You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to…","last_synced_at":"2026-07-23T10:21:11.266403+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258"},"episode":{"title":"ChatGPT Just Became a Shop. Is Your Brand Actually in It?","slug":"chatgpt-just-became-a-shop-is-your-brand-actually-in-it","published_at":"2026-04-16T04:50:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/chatgpt-just-became-a-shop-is-your-brand-actually-in-it","show_page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258","url":"https://productpreneursuccess.libsyn.com/chatgpt-just-became-a-shop-is-your-brand-actually-in-it","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/productpreneursuccess/ChatGPT-Just-Became-a-Shop-Is-Your-Brand-Actually-in-It.mp3?dest-id=1827761","summary":"Three weeks ago, Shopify flipped a switch that most brand founders still haven't clocked. Every eligible Shopify store is now discoverable inside ChatGPT by default. 880 million users. Your products. Potentially. Here's the part nobody's talking about: being in the catalog is not the same as being recommended. In this episode, Catherine Langman breaks down what the Shopify-ChatGPT integration actually means for Australian and New Zealand eCommerce brands, why AI-referred traffic is up 7x and conversions are up 11x, and — most importantly — what the brands getting recommended have in common versus the ones sitting invisibly in the catalog. If you're investing in paid advertising and wondering why ROAS drops when you scale, or if your revenue has plateaued despite doing all the right things, this episode will reframe where the real bottleneck is. RESOURCES MENTIONED: Book a Brand Growth Discovery Call → https://productpreneurmarketing.com/lets-talk CONNECT WITH CATHERINE: Website: productpreneurmarketing.com Instagram: @productpreneurmarketing TikTok: @thebrandmarketingshow","meta_description":"Three weeks ago, Shopify flipped a switch that most brand founders still haven't clocked. Every eligible Shopify store is now discoverable inside ChatGPT…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2139,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-marketing-show-1210258/episodes/chatgpt-just-became-a-shop-is-your-brand-actually-in-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/chatgpt-just-became-a-shop-is-your-brand-actually-in-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}