{"podcast":{"title":"The Brand Marketing Show","slug":"the-brand-marketing-show-1210258","podcast_index_feed_id":1210258,"rss_url":"https://productpreneursuccess.libsyn.com/rss","website_url":"http://productpreneursuccess.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/2/6/0/2/2602f112b4b7220d16c3140a3186d450/The-Brand-Marketing-Show-Tile-3.png","author":"Catherine Langman","episode_count":338,"summary":"Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept \"that's just how it's done.\" Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every \"impossible\" and whisper back, \"watch me.\" You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to…","last_synced_at":"2026-07-23T10:21:11.266403+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258"},"episode":{"title":"597 New Customers In One Month – Why It Was Our Worst","slug":"597-new-customers-in-one-month-why-it-was-our-worst","published_at":"2026-06-04T22:53:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/597-new-customers-in-one-month-why-it-was-our-worst","show_page_url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258","url":"https://productpreneursuccess.libsyn.com/597-new-customers-in-one-month-why-it-was-our-worst","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/productpreneursuccess/We-Got-597-New-Customers-In-One-Month-It-Was-The-Worst-Month-We-Had..mp3?dest-id=1827761","summary":"In one month, Catherine's skincare brand Indagare brought in 597 new customers – and it was one of the worst months the business had. In this episode of The Brand Marketing Show, Catherine opens her own books to explain why, and what it reveals about premium positioning for eCommerce brands. Premium isn't a price point. It's a posture. Catherine breaks down the most expensive misunderstanding in eCommerce – that going premium just means switching off the discounts – and walks through the actual figures from a near-controlled experiment: the same brand, same products and same year, run two completely different ways. You'll hear why average order value climbed almost 50 per cent, why month-one retention more than doubled, and the metric the marketing industry profits from you ignoring. Work with us https://www.productpreneurmarketing.com The podcast https://www.productpreneurmarketing.com/podcast/","meta_description":"In one month, Catherine's skincare brand Indagare brought in 597 new customers – and it was one of the worst months the business had. In this episode of T…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1696,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-marketing-show-1210258/episodes/597-new-customers-in-one-month-why-it-was-our-worst/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-marketing-show-1210258/597-new-customers-in-one-month-why-it-was-our-worst.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}