{"podcast":{"title":"The Brand & Market Podcast - Turning Airbnb Listings into Legacies","slug":"the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214","podcast_index_feed_id":6727214,"rss_url":"https://feeds.captivate.fm/the-brand-and-market-podcast/","website_url":"https://www.brandandmarket.co","image_url":"https://artwork.captivate.fm/2a3c085f-f971-4820-9ba8-5fa60de9d0db/I7yuUr4kBXV_j58nCKd9nfGj.png","author":"Ali Haney, AirBnb Host","episode_count":106,"summary":"A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.","last_synced_at":"2026-07-22T22:18:04.959041+00:00","page_url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214"},"episode":{"title":"98: Marketing Your Short-Term Rental In 2026: The Spider Web Strategy","slug":"98-marketing-your-short-term-rental-in-2026-the-spider-web-strategy","published_at":"2026-06-03T10:00:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/98-marketing-your-short-term-rental-in-2026-the-spider-web-strategy","show_page_url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214","url":"https://the-brand-and-market-podcast.captivate.fm/episode/98-marketing-your-short-term-rental-in-2026-the-spider-web-strategy","audio_url":"https://episodes.captivate.fm/episode/5a07d4b2-1e13-45dc-a100-c4faeccbe655.mp3","summary":"Does your marketing strategy capture potential guests in its web? In today’s episode, I’m breaking down a short-term rental marketing plan using my “spider web” model. Plus, real-life examples to keep your guests in your web, before and after they book. Time-stamps: I want to feature you on Brand & Market’s 100th episode! (1:00) Wednesday Wins (3:26) What’s changed about marketing (5:45) The marketing spider web model (7:40) The discovery phase (10:20) The trust-building phase (17:02) 20% off your annual subscription of Lodgify (20:48) The conversion phase (31:08) Continue to market after they’ve booked (38:40) Mentioned in This Episode: Leave me a voicemail for the 100th episode of Brand & Market: https://www.speakpipe.com/brandandmarket Episode 53: How I’ve Earned a Perfect 5 Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/53-how-ive-earned-a-perfect-5-star-rating-on-my Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Sweet Adventures: Boutique Vacation Rental Management: sweetadventures.net Seth Bolt: instagram.com/drsethbolt Tori Bolt: instagram.com/toribolt Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling","meta_description":"Does your marketing strategy capture potential guests in its web? In today’s episode, I’m breaking down a short-term rental marketing plan using my “spide…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2587,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/episodes/98-marketing-your-short-term-rental-in-2026-the-spider-web-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/98-marketing-your-short-term-rental-in-2026-the-spider-web-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}