{"podcast":{"title":"The Brand & Market Podcast - Turning Airbnb Listings into Legacies","slug":"the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214","podcast_index_feed_id":6727214,"rss_url":"https://feeds.captivate.fm/the-brand-and-market-podcast/","website_url":"https://www.brandandmarket.co","image_url":"https://artwork.captivate.fm/2a3c085f-f971-4820-9ba8-5fa60de9d0db/I7yuUr4kBXV_j58nCKd9nfGj.png","author":"Ali Haney, AirBnb Host","episode_count":106,"summary":"A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.","last_synced_at":"2026-07-22T22:18:04.959041+00:00","page_url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214"},"episode":{"title":"86: Building a Personal Brand vs. Property Brand for Your Short-Term Rental","slug":"86-building-a-personal-brand-vs-property-brand-for-your-short-term-rental","published_at":"2026-03-11T10:00:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/86-building-a-personal-brand-vs-property-brand-for-your-short-term-rental","show_page_url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214","url":"https://the-brand-and-market-podcast.captivate.fm/episode/building-a-personal-brand-vs-property-brand-for-your-short-term-rental","audio_url":"https://episodes.captivate.fm/episode/1ba77438-f1cd-4e84-9f11-405881c11a6c.mp3","summary":"Are you confused on where to start with branding? In today’s episode, I’m diving into two common types of brands: the personal brand and the property brand. I’ll explain what defines each type, key differences to consider, and how the two can actually work together to support your goals as a short-term rental owner. Time-stamps: Defining a personal brand (3:25) Building a personal brand as a short-term rental owner (9:34) Defining a property brand (13:48) Creating content for your property brand (15:57) One key difference between personal and property brands (17:24) You can have multiple brands (20:11) How personal and property brands can work together (21:39) Mentioned in This Episode: Episode 19 How To Build Your Personal Brand and Become A Thought Leader: podcasts.apple.com/us/podcast/how-to-build-your-personal-brand-and-become-a-thought-leader Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling","meta_description":"Are you confused on where to start with branding? In today’s episode, I’m diving into two common types of brands: the personal brand and the property bran…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1590,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/episodes/86-building-a-personal-brand-vs-property-brand-for-your-short-term-rental/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/86-building-a-personal-brand-vs-property-brand-for-your-short-term-rental.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}