{"podcast":{"title":"The Brand & Market Podcast - Turning Airbnb Listings into Legacies","slug":"the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214","podcast_index_feed_id":6727214,"rss_url":"https://feeds.captivate.fm/the-brand-and-market-podcast/","website_url":"https://www.brandandmarket.co","image_url":"https://artwork.captivate.fm/2a3c085f-f971-4820-9ba8-5fa60de9d0db/I7yuUr4kBXV_j58nCKd9nfGj.png","author":"Ali Haney, AirBnb Host","episode_count":106,"summary":"A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.","last_synced_at":"2026-07-22T22:18:04.959041+00:00","page_url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214"},"episode":{"title":"85: Start With Brand Strategy: The Smartest First Step for Airbnb Success","slug":"85-start-with-brand-strategy-the-smartest-first-step-for-airbnb-success","published_at":"2026-03-04T10:00:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/85-start-with-brand-strategy-the-smartest-first-step-for-airbnb-success","show_page_url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214","url":"https://the-brand-and-market-podcast.captivate.fm/episode/start-with-brand-strategy-the-smartest-first-step-for-airbnb-success","audio_url":"https://episodes.captivate.fm/episode/9efdece7-368b-4e5d-b4e9-6e350cd0bbba.mp3","summary":"Is it time to hire a brand designer? In today’s episode, I’m breaking down the importance of having a brand strategy and what hiring a brand designer like myself will do for your property. Plus, I’m sharing my exact timeline recommendation for hiring a brand and interior designer. Time-stamps: Understanding brand strategy (2:51) Brand design before interior design (4:50) Doing the market research (5:20) Understanding your ideal client (8:26) Defining the guest experience (9:36) Naming your property (10:59) Selecting your color palette (13:46) The timeline for brand and interior design (15:52) What happens when you don’t have a brand strategy (20:38) Mentioned in This Episode: Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling","meta_description":"Is it time to hire a brand designer? In today’s episode, I’m breaking down the importance of having a brand strategy and what hiring a brand designer like…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1644,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/episodes/85-start-with-brand-strategy-the-smartest-first-step-for-airbnb-success/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/85-start-with-brand-strategy-the-smartest-first-step-for-airbnb-success.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}