{"podcast":{"title":"Brand & Market - Turning Airbnb Listings into Legacies","slug":"the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214","podcast_index_feed_id":6727214,"rss_url":"https://feeds.captivate.fm/the-brand-and-market-podcast/","website_url":"https://www.brandandmarket.co","image_url":"https://artwork.captivate.fm/2a3c085f-f971-4820-9ba8-5fa60de9d0db/I7yuUr4kBXV_j58nCKd9nfGj.png","author":"Ali Haney, AirBnb Host","episode_count":116,"summary":"A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.","last_synced_at":"2026-09-17T22:19:08.701900+00:00","page_url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214"},"episode":{"title":"115: Why Hospitality Founders Need to Be in Their Content","slug":"115-why-hospitality-founders-need-to-be-in-their-content","published_at":"2026-09-17T10:00:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/115-why-hospitality-founders-need-to-be-in-their-content","show_page_url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214","url":"https://the-brand-and-market-podcast.captivate.fm/episode/115-why-hospitality-founders-need-to-be-in-their-content","audio_url":"https://episodes.captivate.fm/episode/434dc6c3-aa7d-490b-aa38-feb9af601dcb.mp3","summary":"Are you willing to be on camera? In today’s episode, I’m sharing a hard truth: people connect with other people. And in order for people to better connect with your hospitality brand, they have to get to know the person behind the experience (you!). Time-stamps: Your property’s strength is in the human connection (3:11) Being in the content doesn’t mean making the content ABOUT you (5:37) 20% off Lodgify (9:57) What you, the founder, should actually talk about in your content (11:03) Founder content builds familiarity before the reservation (14:54) “I’m awkward on camera” (16:30) This is where b-roll becomes your best friend (18:08) Mentioned in This Episode: Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1 30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!","meta_description":"Are you willing to be on camera? In today’s episode, I’m sharing a hard truth: people connect with other people. And in order for people to better connect…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1238,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/episodes/115-why-hospitality-founders-need-to-be-in-their-content/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/115-why-hospitality-founders-need-to-be-in-their-content.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}