{"podcast":{"title":"The Brand ED Podcast","slug":"the-brand-ed-podcast-1221341","podcast_index_feed_id":1221341,"rss_url":"https://feeds.transistor.fm/the-brand-ed-podcast","website_url":"https://robbyf.com","image_url":"https://img.transistorcdn.com/XZKhozSlYEUo-SFv2r5LWFLZrkGMJvzcDXynQfGw6e0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwODI1LzE2MTk5/NjU4NTYtYXJ0d29y/ay5qcGc.jpg","author":"Robby Fowler","episode_count":123,"summary":"It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.","last_synced_at":"2026-06-20T18:20:22.993436+00:00","page_url":"https://stenobird.com/podcast/the-brand-ed-podcast-1221341"},"episode":{"title":"4 Wins #263 — You're Too Good to Market Yourself","slug":"4-wins-263-you-re-too-good-to-market-yourself","published_at":"2026-04-10T09:45:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-ed-podcast-1221341/4-wins-263-you-re-too-good-to-market-yourself","show_page_url":"https://stenobird.com/podcast/the-brand-ed-podcast-1221341","url":"https://share.transistor.fm/s/64efa78b","audio_url":"https://media.transistor.fm/64efa78b/a81156d6.mp3","summary":"You're probably too good at what you do to market yourself well. In this week's 4 Wins: a free printable calendar tool, why more marketing makes things worse, rules vs. wisdom, and the COO-style AI agent I'm building for my own consulting business. —— Every Friday I pack 4 wins into under 4 minutes — a tool to try, a client question answered, something to think on, and a personal story that connects to your business. This is Issue #263 and the first-ever issue recorded for YouTube (after 262 previous email-only issues). IN THIS ISSUE: 🏆 WIN #1 — A Free Printable Annual Calendar (NeatoCal) Miss the days of a simple, printable year-at-a-glance calendar? NeatoCal is a free tool hosted on GitHub that lets you print a fully customizable single-page annual calendar — no account, no subscription, no hassle. Check out the YouTube issue where I walk you through a live demo so you can use it even if you've never heard of GitHub. → Try NeatoCal: https://github.com/abetusk/neatocal?ref=robbyf_com-issue_263 🏆 WIN #2 — Why More Marketing Actually Makes Things Worse This is Part 4 of an ongoing series. The harder truth? The better you are at what you do, the worse you are at marketing yourself. I call it the Knows-Nose Problem — you know too much and your nose is too close to your own work. I share two embarrassing (and real) quotes from my own client call transcripts to prove it. 🏆 WIN #3 — Rules vs. Wisdom Rules only get you so far. What running a business actually requires is wisdom — the hard-earned, often-lost art of discerning good from bad in complicated situations. 🏆 WIN #4 — Building a COO-Style AI Agent for My Business I'm an idea factory. And idea factories create pollution. So I've started building a COO-style AI agent to cut through the noise — one that confronts my weak…","meta_description":"You're probably too good at what you do to market yourself well. In this week's 4 Wins: a free printable calendar tool, why more marketing makes things wo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":706,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-ed-podcast-1221341/episodes/4-wins-263-you-re-too-good-to-market-yourself/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-ed-podcast-1221341/4-wins-263-you-re-too-good-to-market-yourself.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}