{"podcast":{"title":"The Brand Called You","slug":"the-brand-called-you-1170976","podcast_index_feed_id":1170976,"rss_url":"https://anchor.fm/s/a19b694/podcast/rss","website_url":"https://tbcy.in","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/1594573/1594573-1605352754933-c7865eb48ba2d.jpg","author":"The Brand Called You","episode_count":3667,"summary":"Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place. Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world. Find out what is shaping the world.","last_synced_at":"2026-08-01T14:20:13.414614+00:00","page_url":"https://stenobird.com/podcast/the-brand-called-you-1170976"},"episode":{"title":"Unlocking Personal Transformation: Frank ter Horst, Founder of Gvidado, on Coaching, Change, and Authenticity","slug":"unlocking-personal-transformation-frank-ter-horst-founder-of-gvidado-on-coaching-change-and-authenticity","published_at":"2026-06-11T07:15:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-called-you-1170976/unlocking-personal-transformation-frank-ter-horst-founder-of-gvidado-on-coaching-change-and-authenticity","show_page_url":"https://stenobird.com/podcast/the-brand-called-you-1170976","url":"https://podcasters.spotify.com/pod/show/tbcy/episodes/Unlocking-Personal-Transformation-Frank-ter-Horst--Founder-of-Gvidado--on-Coaching--Change--and-Authenticity-e3kkvgc","audio_url":"https://anchor.fm/s/a19b694/podcast/play/121322444/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-11%2F425931604-44100-2-8a92ae90f1fa8.mp3","summary":"Join us for an insightful conversation with Frank ter Horst, Founder of Gvidado, on The Brand Called You podcast. With a diverse background spanning interior design, hospitality, and entrepreneurship, Frank now serves as a professional thinking partner—a role often associated with coaching, but one that he approaches through a uniquely visual and transformational lens. In this episode, Frank shares how visual thinking and deep listening help individuals uncover their strengths, gain clarity, and navigate personal and professional transitions with confidence. Frank reflects on lessons learned from entrepreneurial setbacks, including a luxury hospitality venture that ultimately did not succeed, demonstrating how failure can become a catalyst for growth and reinvention. Together with host Lisa Lipkin, he explores resistance to change, the importance of self-awareness, and how cultural perspectives shape our attitudes toward risk, failure, and reinvention. Whether you're navigating a career transition, building a personal brand, or seeking greater clarity in your life, Frank’s practical wisdom on asking the right questions, leveraging strengths, and embracing change offers valuable guidance. Don’t miss this insightful conversation on the psychology of change, the power of self-awareness, and the value of having the right thinking partner during life’s transitions.","meta_description":"Join us for an insightful conversation with Frank ter Horst, Founder of Gvidado, on The Brand Called You podcast. With a diverse background spanning inter…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1719,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-called-you-1170976/episodes/unlocking-personal-transformation-frank-ter-horst-founder-of-gvidado-on-coaching-change-and-authenticity/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-called-you-1170976/unlocking-personal-transformation-frank-ter-horst-founder-of-gvidado-on-coaching-change-and-authenticity.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}