{"podcast":{"title":"The Brand Called You","slug":"the-brand-called-you-1170976","podcast_index_feed_id":1170976,"rss_url":"https://anchor.fm/s/a19b694/podcast/rss","website_url":"https://tbcy.in","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/1594573/1594573-1605352754933-c7865eb48ba2d.jpg","author":"The Brand Called You","episode_count":3667,"summary":"Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place. Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world. Find out what is shaping the world.","last_synced_at":"2026-08-01T14:20:13.414614+00:00","page_url":"https://stenobird.com/podcast/the-brand-called-you-1170976"},"episode":{"title":"Unlocking Human Behavior in Branding: Paul Larche, Author & Behavioral Branding Strategist","slug":"unlocking-human-behavior-in-branding-paul-larche-author-behavioral-branding-strategist","published_at":"2026-06-09T07:15:00+00:00","page_url":"https://stenobird.com/podcast/the-brand-called-you-1170976/unlocking-human-behavior-in-branding-paul-larche-author-behavioral-branding-strategist","show_page_url":"https://stenobird.com/podcast/the-brand-called-you-1170976","url":"https://podcasters.spotify.com/pod/show/tbcy/episodes/Unlocking-Human-Behavior-in-Branding-Paul-Larche--Author--Behavioral-Branding-Strategist-e3kft9v","audio_url":"https://anchor.fm/s/a19b694/podcast/play/121156351/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-8%2F425710706-44100-2-5cb9677a17383.mp3","summary":"Unlock the secrets of human behavior in branding and business with Paul Larche, author of The Divided Brain: Understanding Human Behavior in Branding and Business. " In this thought-provoking episode of The Brand Called You, Paul breaks down the powerful old brain vs. new brain model, revealing how our subconscious shapes decisions, leadership, and marketing. Discover actionable insights for leaders and brand managers on how to communicate, reduce perceived threats, and connect with your audience on an emotional level. Whether you're a leader, marketer, or curious about consumer psychology, this episode is packed with wisdom you can apply today. ✅ Discover why emotion drives decision-making✅ Learn the five key filters: threat, return, status, contrast, and visual✅ Find out how to protect your brand and leadership from subconscious biases✅ Get Paul's top lesson on selling with emotion and justifying with facts Don't forget to like, comment, and subscribe for more episodes featuring global leaders and experts!","meta_description":"Unlock the secrets of human behavior in branding and business with Paul Larche, author of The Divided Brain: Understanding Human Behavior in Branding and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1555,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-brand-called-you-1170976/episodes/unlocking-human-behavior-in-branding-paul-larche-author-behavioral-branding-strategist/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-brand-called-you-1170976/unlocking-human-behavior-in-branding-paul-larche-author-behavioral-branding-strategist.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}