{"podcast":{"title":"The Boutique CEO® with Chris Williams","slug":"the-boutique-ceo-with-chris-williams-6977309","podcast_index_feed_id":6977309,"rss_url":"https://feeds.libsyn.com/504948/rss","website_url":"https://sites.libsyn.com/504948","image_url":"https://static.libsyn.com/p/assets/8/9/f/0/89f073506414ba28d959afa2a1bf1c87/PODCAST_COVER_3000_X_3000px.png","author":"CHRISTINE WILLIAMS","episode_count":97,"summary":"Chris Williams, the founder of Shine Wellness, reshapes the business landscape for women by steering away from aggressive sales tactics and instead focusing on building authentic connections. She emphasizes the importance of creating a community, fostering connections, and encouraging collaborations in the business world. Tune in with Chris to uncover the process of finding success.","last_synced_at":"2026-07-13T10:21:29.072767+00:00","page_url":"https://stenobird.com/podcast/the-boutique-ceo-with-chris-williams-6977309"},"episode":{"title":"Ep 83: Marketing Beyond Social Media - How to Grow Your Coaching Business & Get Clients Off Social Media","slug":"ep-83-marketing-beyond-social-media-how-to-grow-your-coaching-business-get-clients-off-social-media","published_at":"2026-04-27T11:00:00+00:00","page_url":"https://stenobird.com/podcast/the-boutique-ceo-with-chris-williams-6977309/ep-83-marketing-beyond-social-media-how-to-grow-your-coaching-business-get-clients-off-social-media","show_page_url":"https://stenobird.com/podcast/the-boutique-ceo-with-chris-williams-6977309","url":"https://5de76728-6860-4045-afe4-39b55b31783f.libsyn.com/ep-83-marketing-beyond-social-media-how-to-grow-your-coaching-business-get-clients-off-social-media","audio_url":"https://traffic.libsyn.com/secure/5de76728-6860-4045-afe4-39b55b31783f/SAWC_Ep_83_Audio_Final.mp3?dest-id=4326378","summary":"In this episode of Soulful Abundance with Christine Williams , Christine tackles one of the biggest misconceptions in modern business: that social media is the only way to grow a coaching practice. With the rise of AI and an increasingly low-trust digital environment, Christine explains why 2026 is the year of returning to real human connection and relationship-driven marketing. Christine breaks down the essential difference between marketing (getting seen and sharing how you solve problems) and sales (the relational process of inviting someone to work with you). She shares a staggering 25 different ways to build visibility and attract your ideal client off of social media, from strategic collaborations to in-person meetups. If you are tired of the \"post and hope\" cycle or worried about the high percentage of \"bots\" on major platforms, this episode offers a soulful, sustainable roadmap for diversifying your visibility and building an ecosystem that converts. What You'll Learn The Definition of Marketing vs. Sales : Why posting is just a marketing system and why enrollment requires a separate sales system. Creating a \"Hub\" : How to use private communities (like Facebook groups or Substack) to nurture relationships outside of general social media feeds. Leveraging Borrowed Audiences : How guesting on podcasts, teaching in other people's programs, and newsletter swaps can accelerate trust. The Power of Local visibility : Practical ways to partner with local clinics, studios, and businesses to get in front of your ideal clients in person. Strategic Partnerships : The difference between joint venture partnerships and referral/affiliate systems that say \"thank you\" for client introductions. Evergreen Traffic Sources : How to use YouTube, blog posts, and Pinterest to create l…","meta_description":"In this episode of Soulful Abundance with Christine Williams , Christine tackles one of the biggest misconceptions in modern business: that social media i…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3566,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-boutique-ceo-with-chris-williams-6977309/episodes/ep-83-marketing-beyond-social-media-how-to-grow-your-coaching-business-get-clients-off-social-media/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-boutique-ceo-with-chris-williams-6977309/ep-83-marketing-beyond-social-media-how-to-grow-your-coaching-business-get-clients-off-social-media.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}