{"podcast":{"title":"The Boss Mom Podcast","slug":"the-boss-mom-podcast-450919","podcast_index_feed_id":450919,"rss_url":"https://bossmom.libsyn.com/rss","website_url":"https://boss-mom.com/","image_url":"https://static.libsyn.com/p/assets/1/3/8/d/138ddda1d6b171ede55e3c100dce7605/BossMomPodcastCoverart24.png","author":"Dana Malstaff","episode_count":764,"summary":"Motherhood and business aren't meant to be done alone. The Boss Mom Podcast isn't just a collection of conversations—it's your decision support, your permission slip, your place to laugh, cry, and connect. Hosted by Dana Malstaff, founder of Boss Mom LLC, this is your new home base, where you'll find mom-centric business advice, the raw truth about being a mom with big dreams, and a ton of hope and proof that you can reach all of your goals. No matter what stage of motherhood or business you're in, we're here for all of it. From big decisions to little wins, we've got your back. Think of us as your biggest advocate, helping you build the business and life you love, one episode at a time.","last_synced_at":"2026-07-24T04:17:47.899947+00:00","page_url":"https://stenobird.com/podcast/the-boss-mom-podcast-450919"},"episode":{"title":"4 Buyer Psychology Hacks You Need To Know With Katie Read","slug":"4-buyer-psychology-hacks-you-need-to-know-with-katie-read","published_at":"2026-04-23T14:01:00+00:00","page_url":"https://stenobird.com/podcast/the-boss-mom-podcast-450919/4-buyer-psychology-hacks-you-need-to-know-with-katie-read","show_page_url":"https://stenobird.com/podcast/the-boss-mom-podcast-450919","url":"https://bossmom.libsyn.com/4-buyer-psychology-hacks-you-need-to-know-with-katie-read","audio_url":"https://traffic.libsyn.com/secure/bossmom/Katie_Read_Final_MP3.mp3?dest-id=298965","summary":"Dana invited Katie Reed onto the show after reading just one of her emails — and this conversation did not disappoint. Katie is a Forbes-featured buyer psychologist and AI strategist who spent 20 years as a psychotherapist before turning her expertise toward why people buy (and why they don't). In this episode, Dana and Katie dig into the Castle Guard Framework — four core psychological guards that run every purchase decision — and why traditional objection-handling actually makes things worse. They also get into the \"husband objection,\" how to use AI to understand your buyers at a deep level, and why your customers aren't objecting at all — they're protecting themselves. What We Cover Intro Why Dana invited Katie on after just one email — and what that says about great messaging Mindset Scars vs. wounds: the difference between vulnerability that builds connection and vulnerability that invites pity Framework Buyers don't object — they guard. The psychology behind why your sales tactics may be making things worse Guard 1 Drive — emotional motivation, urgency, and whether someone has the energy to actually do something Guard 2 Identity — current vs. aspirational identity, belonging vs. uniqueness, and why moms tend to nail this one Guard 3 Risk — financial, functional, social, and self-blame risk (and why a money-back guarantee isn't enough) Guard 4 Pattern — the most overlooked guard: daily habits, status quo bias, and how disruption stops people cold Tactics Supporting the defense: the therapy technique that works just as well in sales calls Real Talk The \"talk to my husband\" objection — and Dana's conversion-boosting trick for handling it with integrity AI Using AI to understand your buyers at scale — and Katie's \"fetch\" prompt trick for auditing your sales page Bonu…","meta_description":"Dana invited Katie Reed onto the show after reading just one of her emails — and this conversation did not disappoint. Katie is a Forbes-featured buyer ps…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2493,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-boss-mom-podcast-450919/episodes/4-buyer-psychology-hacks-you-need-to-know-with-katie-read/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-boss-mom-podcast-450919/4-buyer-psychology-hacks-you-need-to-know-with-katie-read.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}