{"podcast":{"title":"The Bliss Business Podcast","slug":"the-bliss-business-podcast-7082902","podcast_index_feed_id":7082902,"rss_url":"https://anchor.fm/s/f08fbcb8/podcast/rss","website_url":"https://www.theblisspodcast.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40259518/40259518-1705011175077-1bceb90a8572a.jpg","author":"Zero Company","episode_count":330,"summary":"The Bliss Business Podcast. B.L.I.S.S. stands for Build Love Into Scalable Systems. The Bliss Business Podcast emerges as a sanctuary where the principles of empathy, love, and conscious awareness in business are not just discussed — they are celebrated and sought after. \"The Bliss Business Podcast’s mission is to spread empathy, connection and consciousness in business.”","last_synced_at":"2026-06-26T08:20:23.957622+00:00","page_url":"https://stenobird.com/podcast/the-bliss-business-podcast-7082902"},"episode":{"title":"Marketing With Purpose Kit: Turning Marketing into a Revenue Engine","slug":"marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine-2","published_at":"2026-05-13T17:57:16+00:00","page_url":"https://stenobird.com/podcast/the-bliss-business-podcast-7082902/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine-2","show_page_url":"https://stenobird.com/podcast/the-bliss-business-podcast-7082902","url":"https://podcasters.spotify.com/pod/show/zero-company/episodes/Marketing-With-Purpose-Kit-Turning-Marketing-into-a-Revenue-Engine-e3jarkl","audio_url":"https://anchor.fm/s/f08fbcb8/podcast/play/119942229/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-13%2F424088691-44100-2-d52269ba1c545.mp3","summary":"Marketing should not just support growth. It should drive it. The most successful franchise brands understand that marketing becomes a true revenue engine when strategy, operations, and leadership are fully aligned. In this week’s Marketing With Purpose Kit from The Bliss Business Podcast , we’re joined by Madeleine Zook, Co-Founder of Catalyst . Madeleine Zook, CFE, is a recognized leader in the franchise industry with experience as a multi-brand franchisor, multi-unit franchisee, and founder of multiple agencies across franchise marketing, operations, and recruitment. Most recently, she partnered with franchise executive David Barr to launch Catalyst, a growth and marketing advisory firm supporting emerging and mid-market brands representing more than $1 billion in system-wide revenue. Recognized as one of USA Today’s Top 10 CMOs to Watch and among Philadelphia’s Top 100 C-Suite Executives, Madeleine is also the founder of Together She Can, a nonprofit supporting underserved communities through access to essential hygiene products. 📅 Wednesday, May 13, 2026 | 🕗 8:00 AM PST 🎙️ Hosted by Tullio Siragusa 🎧 Produced by Martha Huerta 🧭 In this episode, we explore: • What it takes to turn marketing into a true revenue engine • Aligning franchise growth strategy with operational execution • Supporting emerging brands through scalable marketing systems • Why purpose-driven leadership strengthens long-term growth 🎧 If you’re building a franchise brand or looking to connect marketing more directly to measurable business results, this conversation delivers both strategic insight and inspiration.","meta_description":"Marketing should not just support growth. It should drive it. The most successful franchise brands understand that marketing becomes a true revenue engine…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1722,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-bliss-business-podcast-7082902/episodes/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-bliss-business-podcast-7082902/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}