{"podcast":{"title":"The BIG Strategy Podcast","slug":"the-big-strategy-podcast-7027508","podcast_index_feed_id":7027508,"rss_url":"https://feeds.captivate.fm/the-big-strategy-podcast/","website_url":"https://biginnovates.com/podcast","image_url":"https://artwork.captivate.fm/2e7de500-c416-4e32-ae45-f0509373ceb5/0c487026-0bc8-11ef-b5f8-16a2cd1ac1f8.png","author":"Jeff Eyet","episode_count":80,"summary":"This is your go-to spot for Real Talk with the masterminds of business strategy. Each week, join top entrepreneurs and leaders as they share stories, insights, and lessons learned to help you unlock BIG Growth in your business's strategic plan.","last_synced_at":"2026-07-01T02:20:58.262421+00:00","page_url":"https://stenobird.com/podcast/the-big-strategy-podcast-7027508"},"episode":{"title":"E070: DT Mindset & Process – Unlocking Big Growth with Design Principles","slug":"e070-dt-mindset-process-unlocking-big-growth-with-design-principles","published_at":"2025-10-07T12:00:00+00:00","page_url":"https://stenobird.com/podcast/the-big-strategy-podcast-7027508/e070-dt-mindset-process-unlocking-big-growth-with-design-principles","show_page_url":"https://stenobird.com/podcast/the-big-strategy-podcast-7027508","url":"https://development.brstdev.com/biginnovates/podcast/e070-dt-mindset-process-unlocking-big-growth-with-design-principles","audio_url":"https://episodes.captivate.fm/episode/262e51eb-b954-44af-97a8-403016c86754.mp3","summary":"Clark Kellogg is a renowned design thinker, architect, and co-founder of Berkeley Innovation Group. With decades of experience in architecture, teaching and business strategy, Clark has pioneered bringing design thinking mindsets and processes to organizations and business schools. In this conversation, Clark unpacks the evolution of design thinking, what makes it so powerful and how leaders can apply it to drive meaningful innovation. In this episode, we explore: (00:00) Design thinking over technical skills (05:23) Beyond buildings: the birth of design thinking (11:41) Embracing vulnerability and empathy (18:03) Human ingenuity vs AI creativity (22:50) Are we asking the right question (27:23) Importance of user feedback (33:43) Research beyond people to materials (43:07) Reframing questions for better solutions (46:25) Ideation without self-censorship (52:17) Iterative prototyping for market readiness (54:59) Prototyping fuels design and feedback (01:01:54) Uncovering bias in storytelling (01:08:58) Enduring importance of design thinking Connect with Clark Kellogg on LinkedIn Connect with Jeff Eyet on LinkedIn  Follow The Berkeley Innovation Group  Download The BIG Strategy Playbook for FREE Subscribe to The Berkeley Innovation Group Youtube Channel  Find out more about The Berkeley Innovation Group: www.biginnovates.com  ","meta_description":"Clark Kellogg is a renowned design thinker, architect, and co-founder of Berkeley Innovation Group. With decades of experience in architecture, teaching a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4222,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-big-strategy-podcast-7027508/episodes/e070-dt-mindset-process-unlocking-big-growth-with-design-principles/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-big-strategy-podcast-7027508/e070-dt-mindset-process-unlocking-big-growth-with-design-principles.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}