{"podcast":{"title":"The Best Ever CRE Show","slug":"the-best-ever-cre-show-740347","podcast_index_feed_id":740347,"rss_url":"https://feeds.megaphone.fm/BCRRB8131125356","website_url":"https://www.bestevercre.com/","image_url":"https://megaphone.imgix.net/podcasts/8ecb114c-9ad0-11ef-97a4-3b64c6112677/image/aaa91b2628ea36a172306cfe5b8a702b.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Best Ever CRE","episode_count":4271,"summary":"Welcome to the Best Ever CRE Show, the world’s longest-running daily COMMERCIAL real estate podcast. Founded by Joe Fairless, a co-founder of Ashcroft Capital who went from buying $35,000 homes to controlling more than $2.7 billion in real estate assets, the Best Ever CRE Show provides commercial real estate expert insights, education, and timely information to our community of active and passive investors who want to build wealth, build a legacy, and do more good in the world. So if you want the real stories behind the good, the bad, and the worst ever deals — plus, insights into what really goes on in commercial real estate investing — you’re in the right place. Our hosts interview commercial real estate experts every day to uncover secrets and strategies YOU can use to become a better, more informed investor. This is the Best Ever CRE show.","last_synced_at":"2026-07-13T16:23:09.117185+00:00","page_url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347"},"episode":{"title":"JF 4249: Rapid Market Shifts, Fractional Investments, and The Senior Housing Crisis ft. David Bacon","slug":"jf-4249-rapid-market-shifts-fractional-investments-and-the-senior-housing-crisis-ft-david-bacon","published_at":"2026-06-08T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347/jf-4249-rapid-market-shifts-fractional-investments-and-the-senior-housing-crisis-ft-david-bacon","show_page_url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347","url":"https://traffic.megaphone.fm/BCRRB7770785314.mp3","audio_url":"https://traffic.megaphone.fm/BCRRB7770785314.mp3","summary":"Richard McGirr interviews David Bacon, who discusses why story-driven marketing channels like podcasts and influencers outperform many traditional approaches, how his company evaluates campaign success beyond the initial conversion, and the importance of understanding investor lifetime value. The conversation also explores how AI is transforming marketing analytics, audience segmentation, personalization, and attribution, giving operators access to insights that previously required large teams and significant resources. Throughout the episode, David and Richard exchange practical lessons on funnels, automation, investor behavior, and building scalable marketing systems. David Bacon Current role: Head of Marketing of Worthy Financial, Inc. Based in: Atlanta Metropolitan Area Where to find them: worthywealth.com worthyseniorliving.com Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit https://malabarhillcapital.com/ for more info. Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Richard McGirr interviews David Bacon, who discusses why story-driven marketing channels like podcasts and influencers outperform many traditional approac…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2395,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-best-ever-cre-show-740347/episodes/jf-4249-rapid-market-shifts-fractional-investments-and-the-senior-housing-crisis-ft-david-bacon/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347/jf-4249-rapid-market-shifts-fractional-investments-and-the-senior-housing-crisis-ft-david-bacon.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}