{"podcast":{"title":"The Best Ever CRE Show","slug":"the-best-ever-cre-show-740347","podcast_index_feed_id":740347,"rss_url":"https://feeds.megaphone.fm/BCRRB8131125356","website_url":"https://www.bestevercre.com/","image_url":"https://megaphone.imgix.net/podcasts/8ecb114c-9ad0-11ef-97a4-3b64c6112677/image/aaa91b2628ea36a172306cfe5b8a702b.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Best Ever CRE","episode_count":4271,"summary":"Welcome to the Best Ever CRE Show, the world’s longest-running daily COMMERCIAL real estate podcast. Founded by Joe Fairless, a co-founder of Ashcroft Capital who went from buying $35,000 homes to controlling more than $2.7 billion in real estate assets, the Best Ever CRE Show provides commercial real estate expert insights, education, and timely information to our community of active and passive investors who want to build wealth, build a legacy, and do more good in the world. So if you want the real stories behind the good, the bad, and the worst ever deals — plus, insights into what really goes on in commercial real estate investing — you’re in the right place. Our hosts interview commercial real estate experts every day to uncover secrets and strategies YOU can use to become a better, more informed investor. This is the Best Ever CRE show.","last_synced_at":"2026-07-13T16:23:09.117185+00:00","page_url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347"},"episode":{"title":"JF 4238: Cross-sell Campaign Generating $1 million in pipeline and Why Discounts Pull Demand Forward","slug":"jf-4238-cross-sell-campaign-generating-1-million-in-pipeline-and-why-discounts-pull-demand-forward","published_at":"2026-05-18T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347/jf-4238-cross-sell-campaign-generating-1-million-in-pipeline-and-why-discounts-pull-demand-forward","show_page_url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347","url":"https://traffic.megaphone.fm/BCRRB7738998274.mp3","audio_url":"https://traffic.megaphone.fm/BCRRB7738998274.mp3","summary":"Richard McGirr talks about how his firm crushed their previous fundraising record with $6.1 million, but the real secret lies in how they’re turning this momentum into a repeatable pipeline. He explains how a strategic cross-sell campaign, tapping into existing relationships, generated over a quarter-million dollars in commitments overnight, all by leveraging personalized Loom videos and exclusive tier-based perks. Discover the step-by-step behind the scenes, including how personalized outreach and complex concepts like \"relationship balance\" can unlock new capital without chasing cold leads. Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit https://m1.com/ for more info. Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Richard McGirr talks about how his firm crushed their previous fundraising record with $6.1 million, but the real secret lies in how they’re turning this…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1701,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-best-ever-cre-show-740347/episodes/jf-4238-cross-sell-campaign-generating-1-million-in-pipeline-and-why-discounts-pull-demand-forward/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347/jf-4238-cross-sell-campaign-generating-1-million-in-pipeline-and-why-discounts-pull-demand-forward.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}