{"podcast":{"title":"The Best Ever CRE Show","slug":"the-best-ever-cre-show-740347","podcast_index_feed_id":740347,"rss_url":"https://feeds.megaphone.fm/BCRRB8131125356","website_url":"https://www.bestevercre.com/","image_url":"https://megaphone.imgix.net/podcasts/8ecb114c-9ad0-11ef-97a4-3b64c6112677/image/aaa91b2628ea36a172306cfe5b8a702b.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Best Ever CRE","episode_count":4271,"summary":"Welcome to the Best Ever CRE Show, the world’s longest-running daily COMMERCIAL real estate podcast. Founded by Joe Fairless, a co-founder of Ashcroft Capital who went from buying $35,000 homes to controlling more than $2.7 billion in real estate assets, the Best Ever CRE Show provides commercial real estate expert insights, education, and timely information to our community of active and passive investors who want to build wealth, build a legacy, and do more good in the world. So if you want the real stories behind the good, the bad, and the worst ever deals — plus, insights into what really goes on in commercial real estate investing — you’re in the right place. Our hosts interview commercial real estate experts every day to uncover secrets and strategies YOU can use to become a better, more informed investor. This is the Best Ever CRE show.","last_synced_at":"2026-07-13T16:23:09.117185+00:00","page_url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347"},"episode":{"title":"JF 4226: Building an Audience and Why Most Content Marketing Fails to Get Qualified Investors","slug":"jf-4226-building-an-audience-and-why-most-content-marketing-fails-to-get-qualified-investors","published_at":"2026-04-20T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347/jf-4226-building-an-audience-and-why-most-content-marketing-fails-to-get-qualified-investors","show_page_url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347","url":"https://traffic.megaphone.fm/BCRRB3609346525.mp3?updated=1776616609","audio_url":"https://traffic.megaphone.fm/BCRRB3609346525.mp3?updated=1776616609","summary":"Richard McGirr reveals why most educational content attracts the wrong crowd. Those who aren’t prepared or qualified to invest. Learn how to craft messages and lead magnets that filter out the unqualified and speak directly to prospects ready to take action. You'll discover the power of focusing on decision-stage content, like detailed zip code reports or market-specific data, that genuinely move the needle and cut through the noise. This targeted strategy is a game-changer for syndicators, fund managers, and anyone who wants to close deals faster with less wasted effort. Visit ⁠trustetc.com/bestever⁠ for more info. Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit https://m1.com/ for more info. Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Richard McGirr reveals why most educational content attracts the wrong crowd. Those who aren’t prepared or qualified to invest. Learn how to craft message…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1826,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-best-ever-cre-show-740347/episodes/jf-4226-building-an-audience-and-why-most-content-marketing-fails-to-get-qualified-investors/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347/jf-4226-building-an-audience-and-why-most-content-marketing-fails-to-get-qualified-investors.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}