{"podcast":{"title":"The Best Ever CRE Show","slug":"the-best-ever-cre-show-740347","podcast_index_feed_id":740347,"rss_url":"https://feeds.megaphone.fm/BCRRB8131125356","website_url":"https://www.bestevercre.com/","image_url":"https://megaphone.imgix.net/podcasts/8ecb114c-9ad0-11ef-97a4-3b64c6112677/image/aaa91b2628ea36a172306cfe5b8a702b.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Best Ever CRE","episode_count":4271,"summary":"Welcome to the Best Ever CRE Show, the world’s longest-running daily COMMERCIAL real estate podcast. Founded by Joe Fairless, a co-founder of Ashcroft Capital who went from buying $35,000 homes to controlling more than $2.7 billion in real estate assets, the Best Ever CRE Show provides commercial real estate expert insights, education, and timely information to our community of active and passive investors who want to build wealth, build a legacy, and do more good in the world. So if you want the real stories behind the good, the bad, and the worst ever deals — plus, insights into what really goes on in commercial real estate investing — you’re in the right place. Our hosts interview commercial real estate experts every day to uncover secrets and strategies YOU can use to become a better, more informed investor. This is the Best Ever CRE show.","last_synced_at":"2026-07-13T16:23:09.117185+00:00","page_url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347"},"episode":{"title":"JF 4223: Ratio Metrics, Lead Quality and Scaling Capital Raising with Richard McGirr","slug":"jf-4223-ratio-metrics-lead-quality-and-scaling-capital-raising-with-richard-mcgirr","published_at":"2026-04-13T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347/jf-4223-ratio-metrics-lead-quality-and-scaling-capital-raising-with-richard-mcgirr","show_page_url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347","url":"https://traffic.megaphone.fm/BCRRB1995007789.mp3?updated=1775769431","audio_url":"https://traffic.megaphone.fm/BCRRB1995007789.mp3?updated=1775769431","summary":"Richard McGirr breaks down why absolute metrics alone can lead to perverse incentives and how pairing them with ratio metrics can transform your business. You'll discover the critical difference between raw lead counts and quality indicators like lead-to-call ratios. Richard shares real-world examples from his thriving property fund, revealing how focusing on these ratios helped him raise over $12 million in just Q1, doubling previous months' results and setting new records. Visit ⁠trustetc.com/bestever⁠ for more info. Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit https://m1.com/ for more info. Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Richard McGirr breaks down why absolute metrics alone can lead to perverse incentives and how pairing them with ratio metrics can transform your business.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2024,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-best-ever-cre-show-740347/episodes/jf-4223-ratio-metrics-lead-quality-and-scaling-capital-raising-with-richard-mcgirr/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-best-ever-cre-show-740347/jf-4223-ratio-metrics-lead-quality-and-scaling-capital-raising-with-richard-mcgirr.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}