{"podcast":{"title":"The Beauty of Business","slug":"the-beauty-of-business-6739519","podcast_index_feed_id":6739519,"rss_url":"https://media.rss.com/beautyofbusinesspod/feed.xml","website_url":"https://rss.com/podcasts/beautyofbusinesspod","image_url":"https://media.rss.com/beautyofbusinesspod/podcast_cover_20260707_090721_0685b8303fa7e2df8e5715a8cf2bc256.png","author":"Alexander Johannessen","episode_count":25,"summary":"The Beauty of Business is a podcast about the business of luxury. Host Alexander Johannessen, founder of DEUS Marketing, sits down with the founders, operators, and strategists behind luxury and premium brands to unpack how they build desire, price with confidence, and grow without cheapening what makes them valuable. Sharp conversations on positioning, craft, and why people buy, plus Alexander's own take on what's moving in the luxury industry. New episodes weekly. Produced by DEUS Marketing. deusmarketing.io","last_synced_at":"2026-07-14T16:21:12.538913+00:00","page_url":"https://stenobird.com/podcast/the-beauty-of-business-6739519"},"episode":{"title":"Word of Mouth, Behavioral Science, and Building Brands ⎹ The Beauty of Business ep. 22 ⎹ Tom Ridges","slug":"word-of-mouth-behavioral-science-and-building-brands-the-beauty-of-business-ep-22-tom-ridges","published_at":"2025-10-23T07:30:20+00:00","page_url":"https://stenobird.com/podcast/the-beauty-of-business-6739519/word-of-mouth-behavioral-science-and-building-brands-the-beauty-of-business-ep-22-tom-ridges","show_page_url":"https://stenobird.com/podcast/the-beauty-of-business-6739519","url":"https://rss.com/podcasts/beautyofbusinesspod/2286824","audio_url":"https://content.rss.com/episodes/242417/2286824/beautyofbusinesspod/2025_10_23_07_19_17_b5a00538-970b-46a1-b0db-6a30727d60c7.mp3","summary":"What if you could predict where your next customer conversation will start? In this conversation, Tom Ridges breaks down how Herdify uses data and behavioral science to scale what most brands treat as luck—word of mouth. Together with host Alexander Johannessen, he dives into social influence, cultural differences in consumer behavior, and why location-based advocacy is making a comeback for challenger and luxury brands alike. Visit Herdify here: https://www.herdify.com Connect with Tom: https://www.linkedin.com/in/tomridges/ The Beauty of Business is a podcast by DEUS Marketing. Visit us here: https://www.deusmarketing.io/ Please subscribe to the podcast and give us a boost!","meta_description":"What if you could predict where your next customer conversation will start? In this conversation, Tom Ridges breaks down how Herdify uses data and behavio…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4632,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-beauty-of-business-6739519/episodes/word-of-mouth-behavioral-science-and-building-brands-the-beauty-of-business-ep-22-tom-ridges/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-beauty-of-business-6739519/word-of-mouth-behavioral-science-and-building-brands-the-beauty-of-business-ep-22-tom-ridges.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}