{"podcast":{"title":"The Beauty of Business","slug":"the-beauty-of-business-6739519","podcast_index_feed_id":6739519,"rss_url":"https://media.rss.com/beautyofbusinesspod/feed.xml","website_url":"https://rss.com/podcasts/beautyofbusinesspod","image_url":"https://media.rss.com/beautyofbusinesspod/podcast_cover_20260707_090721_0685b8303fa7e2df8e5715a8cf2bc256.png","author":"Alexander Johannessen","episode_count":25,"summary":"The Beauty of Business is a podcast about the business of luxury. Host Alexander Johannessen, founder of DEUS Marketing, sits down with the founders, operators, and strategists behind luxury and premium brands to unpack how they build desire, price with confidence, and grow without cheapening what makes them valuable. Sharp conversations on positioning, craft, and why people buy, plus Alexander's own take on what's moving in the luxury industry. New episodes weekly. Produced by DEUS Marketing. deusmarketing.io","last_synced_at":"2026-07-14T16:21:12.538913+00:00","page_url":"https://stenobird.com/podcast/the-beauty-of-business-6739519"},"episode":{"title":"Make Video People Trust ⎹ The Beauty of Business ep. 24 ⎹ Will George","slug":"make-video-people-trust-the-beauty-of-business-ep-24-will-george","published_at":"2025-11-06T14:23:42+00:00","page_url":"https://stenobird.com/podcast/the-beauty-of-business-6739519/make-video-people-trust-the-beauty-of-business-ep-24-will-george","show_page_url":"https://stenobird.com/podcast/the-beauty-of-business-6739519","url":"https://rss.com/podcasts/beautyofbusinesspod/2312320","audio_url":"https://content.rss.com/episodes/242417/2312320/beautyofbusinesspod/2025_11_06_14_23_25_cb8f5e81-4796-4c27-a39b-bb5faa43f5fd.mp3","summary":"This episode is a practical blueprint for brand video that people actually believe. We break down where AI helps—storyboards, pre-viz, faster approvals—and where humans win: credibility, emotion, and on-camera proof. You’ll learn how smaller, multi-skill crews speed up production without losing quality; why real customer testimonials beat templated spots; and the revision guardrails that keep momentum (lock music early, limit rounds, stick to a clear decision maker). We also cover cadence and repurposing: plan one thoughtful shoot, then slice it into dozens of assets that feed your channels for weeks. If you want video that ships faster, performs better, and still feels human, start here. A DEUS Marketing podcast. Visit us here; https://www.deusmarketing.io/ Visit Rolling Wave Media here: https://www.rollingwavemedia.com/ Connect with Will here: https://www.linkedin.com/in/will-george-%F0%9F%8C%8A-b8b490174/","meta_description":"This episode is a practical blueprint for brand video that people actually believe. We break down where AI helps—storyboards, pre-viz, faster approvals—an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3896,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-beauty-of-business-6739519/episodes/make-video-people-trust-the-beauty-of-business-ep-24-will-george/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-beauty-of-business-6739519/make-video-people-trust-the-beauty-of-business-ep-24-will-george.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}