{"podcast":{"title":"The BarberShop with Shantanu","slug":"the-barbershop-with-shantanu-5613376","podcast_index_feed_id":5613376,"rss_url":"https://media.rss.com/thebarbershopwithshantanu/feed.xml","website_url":"https://rss.com/podcasts/thebarbershopwithshantanu","image_url":"https://media.rss.com/thebarbershopwithshantanu/20260215_110216_81fe40cd0ab5bfb285dd18bc000515c8.png","author":"The BarberShop with Shantanu","episode_count":141,"summary":"Welcome to The Barbershop with Shantanu a safe space for open, free-flowing, and insightful conversations. Shantanu, the founder of Bombay Shaving Company and Bombae, brings his passion for mentorship and storytelling to this podcast, creating a platform where ideas can grow. Subscribe to stay tuned, and let’s grow together one hustle at a time.","last_synced_at":"2026-06-20T00:17:55.261086+00:00","page_url":"https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376"},"episode":{"title":"How Neuro Scaled $3M to $180M After Joe Rogan Mentioned It | Ft. Kent Yoshimura","slug":"how-neuro-scaled-3m-to-180m-after-joe-rogan-mentioned-it-ft-kent-yoshimura","published_at":"2026-04-09T14:08:28+00:00","page_url":"https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376/how-neuro-scaled-3m-to-180m-after-joe-rogan-mentioned-it-ft-kent-yoshimura","show_page_url":"https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376","url":"https://rss.com/podcasts/thebarbershopwithshantanu/2715362","audio_url":"https://content.rss.com/episodes/144664/2715362/thebarbershopwithshantanu/2026_04_09_13_46_18_a7b86257-1f97-49ed-8cb0-ec1c4c877fe8.mp3","summary":"What happens when Joe Rogan talks about your product… without being paid? In this episode of BarberShop Specials, Shantanu Deshpande sits down with Kent Yoshimura (Co-founder & CEO, Neuro) to break down how Neuro scaled from a niche idea to a global brand. Kent shares how a product built out of personal need turned into a business doing millions in revenue, and how one unexpected moment changed everything. From organic mentions by the world’s biggest podcast to building a powerful creator network, this episode uncovers how modern brands are actually built. The conversation also explores why creating a new category is harder than scaling an existing one, and how taste, pricing, and perception can make or break a product. What you’ll discover: 1. How Neuro went from $3M to $180M+ after key organic exposure 2. Why unpaid endorsements outperform traditional influencer marketing 3. The real challenge of building a new category (and why customers resist) 4. How TikTok compresses the entire purchase funnel into seconds 5. The creator flywheel that drives consistent brand growth Tune in for a no-filter conversation on distribution, psychology, and what it really takes to build a consumer brand today. Navigate your way through these chapters 00:00 Coming Up 00:56 Introduction 01:49 Neurogum Origin Story 05:22 Why the US Favours Multi-Careers 06:50 Entering A Crowded Market 08:36 US vs India Retail Game 14:47 Red Bull Wins With One SKU 19:05 $20K In 3 Days Trust 24:06 Joe Rogan Effect On Growth 28:42 Katy Perry Organic Push Moment 31:07 TikTok Drives Cross-Selling 36:03 TikTok Share In US Retail 37:47 AI Playbook Behind Neurogum 38:55 Creators vs Ads Reality 47:09 Coca Cola Playbook For Markets 54:36 What Entrepreneurship Really Feels 59:49 Closing Thoughts Shop for these on…","meta_description":"What happens when Joe Rogan talks about your product… without being paid? In this episode of BarberShop Specials, Shantanu Deshpande sits down with Kent Y…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3602,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-barbershop-with-shantanu-5613376/episodes/how-neuro-scaled-3m-to-180m-after-joe-rogan-mentioned-it-ft-kent-yoshimura/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376/how-neuro-scaled-3m-to-180m-after-joe-rogan-mentioned-it-ft-kent-yoshimura.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}