{"podcast":{"title":"The BarberShop with Shantanu","slug":"the-barbershop-with-shantanu-5613376","podcast_index_feed_id":5613376,"rss_url":"https://media.rss.com/thebarbershopwithshantanu/feed.xml","website_url":"https://rss.com/podcasts/thebarbershopwithshantanu","image_url":"https://media.rss.com/thebarbershopwithshantanu/20260215_110216_81fe40cd0ab5bfb285dd18bc000515c8.png","author":"The BarberShop with Shantanu","episode_count":141,"summary":"Welcome to The Barbershop with Shantanu a safe space for open, free-flowing, and insightful conversations. Shantanu, the founder of Bombay Shaving Company and Bombae, brings his passion for mentorship and storytelling to this podcast, creating a platform where ideas can grow. Subscribe to stay tuned, and let’s grow together one hustle at a time.","last_synced_at":"2026-06-20T00:17:55.261086+00:00","page_url":"https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376"},"episode":{"title":"How Do You Build A Brand In A Low-Repeat Category? Nasher Miles On Luggage, LTV, CAC & EBOs","slug":"how-do-you-build-a-brand-in-a-low-repeat-category-nasher-miles-on-luggage-ltv-cac-ebos","published_at":"2026-06-05T14:30:00+00:00","page_url":"https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376/how-do-you-build-a-brand-in-a-low-repeat-category-nasher-miles-on-luggage-ltv-cac-ebos","show_page_url":"https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376","url":"https://rss.com/podcasts/thebarbershopwithshantanu/2889773","audio_url":"https://content.rss.com/episodes/144664/2889773/thebarbershopwithshantanu/2026_06_05_13_21_32_d21b643e-cc65-4bc6-a687-de624e9b9be3.mp3","summary":"Everyone thinks luggage is a simple business… until they try building one. So how did Nasher Miles build a ₹150 Cr brand in one of the toughest consumer categories in India? In this episode of Khul Ke Scale, Shantanu Deshpande (Founder & CEO, Bombay Shaving Company) sits down with Lokesh Daga (Co-Founder & CEO, Nasher Miles) and Shruti K. Daga (Co-Founder, Nasher Miles) along with Revant Bhate (CEO, Mosaic Wellness) to unpack what it really takes to build in a market dominated by VIP, Safari, Samsonite and now Mokobara. From scaling to ₹150 Cr revenue, raising ₹37 Cr from 70 angel investors after Shark Tank, building a luggage brand in a low-repeat category, depending heavily on marketplaces, competing with VIP, Safari, Samsonite and Mokobara, to figuring out offline retail, EBOs, branding, profitability and Made-in-India manufacturing… this conversation goes deep into the realities of modern consumer brands in India. This episode covers: How Nasher Miles scaled through Amazon & marketplaces D2C vs marketplaces vs offline retail EBO economics & retail expansion Competing against legacy giants like VIP & Samsonite Why colour became Nasher Miles’ biggest differentiator If you’re a founder, operator, marketer, investor, or someone building a consumer brand in India, this episode is packed with hard-earned lessons on growth, positioning, retail, and brand-building.","meta_description":"Everyone thinks luggage is a simple business… until they try building one. So how did Nasher Miles build a ₹150 Cr brand in one of the toughest consumer c…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4085,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-barbershop-with-shantanu-5613376/episodes/how-do-you-build-a-brand-in-a-low-repeat-category-nasher-miles-on-luggage-ltv-cac-ebos/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376/how-do-you-build-a-brand-in-a-low-repeat-category-nasher-miles-on-luggage-ltv-cac-ebos.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}