{"podcast":{"title":"The BarberShop with Shantanu","slug":"the-barbershop-with-shantanu-5613376","podcast_index_feed_id":5613376,"rss_url":"https://media.rss.com/thebarbershopwithshantanu/feed.xml","website_url":"https://rss.com/podcasts/thebarbershopwithshantanu","image_url":"https://media.rss.com/thebarbershopwithshantanu/20260215_110216_81fe40cd0ab5bfb285dd18bc000515c8.png","author":"The BarberShop with Shantanu","episode_count":141,"summary":"Welcome to The Barbershop with Shantanu a safe space for open, free-flowing, and insightful conversations. Shantanu, the founder of Bombay Shaving Company and Bombae, brings his passion for mentorship and storytelling to this podcast, creating a platform where ideas can grow. Subscribe to stay tuned, and let’s grow together one hustle at a time.","last_synced_at":"2026-06-20T00:17:55.261086+00:00","page_url":"https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376"},"episode":{"title":"72% Repeat Rate but Only ₹23Cr Revenue: What’s Stopping Little Rituals From ₹100Cr?","slug":"72-repeat-rate-but-only-23cr-revenue-what-s-stopping-little-rituals-from-100cr","published_at":"2026-03-26T14:14:44+00:00","page_url":"https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376/72-repeat-rate-but-only-23cr-revenue-what-s-stopping-little-rituals-from-100cr","show_page_url":"https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376","url":"https://rss.com/podcasts/thebarbershopwithshantanu/2663689","audio_url":"https://content.rss.com/episodes/144664/2663689/thebarbershopwithshantanu/2026_03_26_14_14_18_c83ee2d8-8488-4984-8066-e55646fc13b3.mp3","summary":"In this episode, Gaurang Marvania (Founder, Little Rituals) joins Shantanu Deshpande (Founder & CEO, Bombay Shaving Company), along with Arjun Purkayastha (SVP & Managing Director - Greater China & North Asia, Reckitt), for a sharp conversation on building a premium baby-care brand focused on safe formulations and long-term trust with parents. Little Rituals started with just ₹50L and 3 baby oils and has now grown to a ₹23 Cr brand with a breakout sunscreen that did ₹12 Cr in revenue. Problems we solve in this episode: • Can a premium baby-care brand scale in India? • Should Little Rituals expand its product range? If you're building a D2C brand, consumer startup, or premium consumer product, this episode offers a practical look at the strategic decisions founders face while scaling a brand. Chapters: 00:00 Coming Up 01:22 Introduction 2:32 The Origin Story of Little Rituals 05:05 Growth Journey, Channels & Key Business Insights 07:07 How strong marketing drives brand growth 11:35 How can a brand build trust? 23:13 How to Influence Consumers to Buy 26:26 At ₹40 Cr, what should you focus on? 37:28 Dark Store Selection, SKU Launch & Working Capital Planning 45:00 When and Why to Raise Funding 51:57 Key Expert Insights for Brand Growth 54:08 Closing Thoughts","meta_description":"In this episode, Gaurang Marvania (Founder, Little Rituals) joins Shantanu Deshpande (Founder & CEO, Bombay Shaving Company), along with Arjun Purkaya…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3350,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-barbershop-with-shantanu-5613376/episodes/72-repeat-rate-but-only-23cr-revenue-what-s-stopping-little-rituals-from-100cr/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376/72-repeat-rate-but-only-23cr-revenue-what-s-stopping-little-rituals-from-100cr.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}