{"podcast":{"title":"The Bad Therapist Show","slug":"the-bad-therapist-show-6258887","podcast_index_feed_id":6258887,"rss_url":"https://feeds.captivate.fm/the-bad-therapist-show/","website_url":"https://the-bad-therapist-show.captivate.fm","image_url":"https://artwork.captivate.fm/33699fd9-b121-402e-80e8-1d06ceda8b95/TBTS-Podcast-Cover-Art-2026.jpg","author":"Felicia Keller Boyle | Business Coach for Therapists","episode_count":179,"summary":"Ever felt like being a great therapist, having a successful practice, and living a life you love are somehow mutually exclusive? If so, you're in the right place. The Bad Therapist Show is the go-to resource for established solo therapists and group practice owners who want to grow profitable businesses, lead with confidence, and create more freedom, flexibility, and fulfillment in their lives. Hosted by Felicia Keller Boyle, aka The Bad Therapist®, LMFT, former six-figure private practice owner, therapist business coach, and creator of the Liberated Business™ method, this show challenges the belief that therapists have to choose between helping people, making money, and enjoying their lives. Through her coaching, courses, and innovative private practice fee calculator, The Magic Sheets™, Felicia has helped hundreds of therapists build more profitable practices, create additional income streams, and step into true business ownership—without sacrificing the work they love or the life they’re building. Each week, you'll hear honest conversations about private practice growth, marketing, leadership, money, boundaries, identity, and the realities of running a therapy business. Whether…","last_synced_at":"2026-07-28T02:19:30.418378+00:00","page_url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887"},"episode":{"title":"The Private Practice Marketing Strategy I'd Use to Scale to Multi-6 Figures From Scratch [Ep 162]","slug":"the-private-practice-marketing-strategy-i-d-use-to-scale-to-multi-6-figures-from-scratch-ep-162","published_at":"2026-04-20T13:00:00+00:00","page_url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887/the-private-practice-marketing-strategy-i-d-use-to-scale-to-multi-6-figures-from-scratch-ep-162","show_page_url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887","url":"https://the-bad-therapist-show.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/cc8fc8c8-0935-459f-a19f-6e6d630596dd.mp3","summary":"Private practice marketing doesn't have to cost a fortune to work. If I were launching my practice from scratch today with one goal, scaling to multiple six figures as fast as possible, here's exactly what I'd do. In today's episode, I'm walking you through the four-part marketing strategy I'd use right now to fill my caseload with premium fee clients. We're talking about where I'd invest, where I wouldn’t waste a dime, and the one thing most therapists are completely overlooking that gives you a huge advantage in Google and AI search. I also share what I noticed when I recently searched for a therapist myself - and honestly, we need to do better. Potential clients are landing on your website every day and leaving because the most basic information is buried or missing altogether. And there’s a fourth strategy I almost didn’t include but it may be the thing that makes the biggest difference when someone visits your site and isn’t ready to book just yet. Topics covered on Private Practice Marketing: Most therapist websites are losing premium fee clients before those clients even finish reading the homepage The one offline move that gives your private practice marketing a massive edge on Google and in AI searches that most fully virtual therapists can't touch Networking vs on-page SEO, which one actually fills your caseload faster and which one is quietly draining your energy for nothing Two or three referral partners could change everything about the way your private practice grows The fourth private practice marketing strategy I almost didn't mention, and why it might be the one that does the most work for you Connect with Felicia: Get my freebie & join the email list: The Magic Sheets Instagram: @the_bad_therapist Website: www.thebadtherapist.coach Resources from…","meta_description":"Private practice marketing doesn't have to cost a fortune to work. If I were launching my practice from scratch today with one goal, scaling to multiple s…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1146,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-bad-therapist-show-6258887/episodes/the-private-practice-marketing-strategy-i-d-use-to-scale-to-multi-6-figures-from-scratch-ep-162/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887/the-private-practice-marketing-strategy-i-d-use-to-scale-to-multi-6-figures-from-scratch-ep-162.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}