{"podcast":{"title":"The Bad Therapist Show","slug":"the-bad-therapist-show-6258887","podcast_index_feed_id":6258887,"rss_url":"https://feeds.captivate.fm/the-bad-therapist-show/","website_url":"https://the-bad-therapist-show.captivate.fm","image_url":"https://artwork.captivate.fm/33699fd9-b121-402e-80e8-1d06ceda8b95/TBTS-Podcast-Cover-Art-2026.jpg","author":"Felicia Keller Boyle | Business Coach for Therapists","episode_count":179,"summary":"Ever felt like being a great therapist, having a successful practice, and living a life you love are somehow mutually exclusive? If so, you're in the right place. The Bad Therapist Show is the go-to resource for established solo therapists and group practice owners who want to grow profitable businesses, lead with confidence, and create more freedom, flexibility, and fulfillment in their lives. Hosted by Felicia Keller Boyle, aka The Bad Therapist®, LMFT, former six-figure private practice owner, therapist business coach, and creator of the Liberated Business™ method, this show challenges the belief that therapists have to choose between helping people, making money, and enjoying their lives. Through her coaching, courses, and innovative private practice fee calculator, The Magic Sheets™, Felicia has helped hundreds of therapists build more profitable practices, create additional income streams, and step into true business ownership—without sacrificing the work they love or the life they’re building. Each week, you'll hear honest conversations about private practice growth, marketing, leadership, money, boundaries, identity, and the realities of running a therapy business. Whether…","last_synced_at":"2026-07-28T02:19:30.418378+00:00","page_url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887"},"episode":{"title":"Marketing for Therapists Who Hate Marketing (A Completely Different Way to Think About It) [Ep 160]","slug":"marketing-for-therapists-who-hate-marketing-a-completely-different-way-to-think-about-it-ep-160","published_at":"2026-04-06T13:00:00+00:00","page_url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887/marketing-for-therapists-who-hate-marketing-a-completely-different-way-to-think-about-it-ep-160","show_page_url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887","url":"https://the-bad-therapist-show.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/132d52a5-5279-4510-8363-150f905aeb0d.mp3","summary":"Marketing for therapists feels icky - and not because you're doing it wrong. You were trained to be boundaried, ethical, and non-transactional. Then you’re told to post on Instagram and ask complete strangers to book a call. No wonder you're feeling conflicted about it. In today's episode I'm offering you a completely different way to think about marketing your private practice, one that doesn't require you to abandon your values or pretend you love the hustle. We're talking about why the discomfort is so real, why waiting until it ‘‘feels better’’ is the wrong move, and what happens when you stop treating your marketing like a necessary evil and start treating it like a devotional practice. I also walk you through a simple intention setting practice I created for one of my clients, so you have something to come back to every single time you sit down to do your marketing. This is one to save and come back to! Topics covered on Marketing for Therapists: The ick around marketing for therapists is real and it goes deeper than most business coaches will tell you Waiting until marketing feels better before you start is the exact thing keeping your practice stuck Treating your marketing like a devotional practice instead of a necessary evil changes everything about how you show up for it Being misunderstood in your marketing is not a sign you're doing it wrong, it is part of the process A marketing practice for therapists to use when you're dreading sitting down to create content Connect with Felicia: Get my freebie & join the email list: The Magic Sheets Instagram: @the_bad_therapist Website: www.thebadtherapist.coach Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusiness Quote: \"Done consistently beats done perfectly every single t…","meta_description":"Marketing for therapists feels icky - and not because you're doing it wrong. You were trained to be boundaried, ethical, and non-transactional. Then you’r…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1053,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-bad-therapist-show-6258887/episodes/marketing-for-therapists-who-hate-marketing-a-completely-different-way-to-think-about-it-ep-160/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887/marketing-for-therapists-who-hate-marketing-a-completely-different-way-to-think-about-it-ep-160.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}