{"podcast":{"title":"The Bad Therapist Show","slug":"the-bad-therapist-show-6258887","podcast_index_feed_id":6258887,"rss_url":"https://feeds.captivate.fm/the-bad-therapist-show/","website_url":"https://the-bad-therapist-show.captivate.fm","image_url":"https://artwork.captivate.fm/33699fd9-b121-402e-80e8-1d06ceda8b95/TBTS-Podcast-Cover-Art-2026.jpg","author":"Felicia Keller Boyle | Business Coach for Therapists","episode_count":179,"summary":"Ever felt like being a great therapist, having a successful practice, and living a life you love are somehow mutually exclusive? If so, you're in the right place. The Bad Therapist Show is the go-to resource for established solo therapists and group practice owners who want to grow profitable businesses, lead with confidence, and create more freedom, flexibility, and fulfillment in their lives. Hosted by Felicia Keller Boyle, aka The Bad Therapist®, LMFT, former six-figure private practice owner, therapist business coach, and creator of the Liberated Business™ method, this show challenges the belief that therapists have to choose between helping people, making money, and enjoying their lives. Through her coaching, courses, and innovative private practice fee calculator, The Magic Sheets™, Felicia has helped hundreds of therapists build more profitable practices, create additional income streams, and step into true business ownership—without sacrificing the work they love or the life they’re building. Each week, you'll hear honest conversations about private practice growth, marketing, leadership, money, boundaries, identity, and the realities of running a therapy business. Whether…","last_synced_at":"2026-07-28T02:19:30.418378+00:00","page_url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887"},"episode":{"title":"Marketing for Established Therapists: From Getting Found to Getting Known [Ep 173]","slug":"marketing-for-established-therapists-from-getting-found-to-getting-known-ep-173","published_at":"2026-07-06T13:00:00+00:00","page_url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887/marketing-for-established-therapists-from-getting-found-to-getting-known-ep-173","show_page_url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887","url":"https://the-bad-therapist-show.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/27c567f7-b854-4663-94cd-69d7a0fcbdb8.mp3","summary":"When was the last time you stepped back and reconsidered your marketing instead of simply doing what you’ve always done? Most marketing advice for therapists is built for people chasing their first 10 clients. But if your caseload is already full, that same advice might be keeping you stuck at a ceiling you don’t even realise exists. In this episode, I explain why marketing for established therapists is a different job entirely. The goal moves from getting found to getting known. I'll walk through the shift from survival marketing to authority marketing, the 10/80/10 rule for systematising what already works, and selling your point of view rather than your services. There’s a version of your private practice where your reputation does the heavy lifting and the right people reach out without you working harder. This is what marketing for established therapists looks like. Not grinding for visibility, but building the reputation that does the heavy lifting for you. Ready to learn how? Tune in! Topics covered on Marketing For Therapists: What it means to be an established therapist The difference between survival marketing and authority marketing How to audit the marketing channels that are already working The 10/80/10 rule and how to systematise what already works so boredom does not pull you into self sabotage Real client examples of authority marketing in action Connect with Felicia: Get my freebie & join the email list: The Magic Sheets Instagram: @the_bad_therapist Website: www.thebadtherapist.coach Related episodes: The Five Growth Stages Every Successful Therapist Goes Through [Ep 171] Quote: \"Early stage therapists market what they do, but established therapists market how they think.\" Felicia","meta_description":"When was the last time you stepped back and reconsidered your marketing instead of simply doing what you’ve always done? Most marketing advice for therapi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1127,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-bad-therapist-show-6258887/episodes/marketing-for-established-therapists-from-getting-found-to-getting-known-ep-173/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887/marketing-for-established-therapists-from-getting-found-to-getting-known-ep-173.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}