{"podcast":{"title":"The Bad Therapist Show","slug":"the-bad-therapist-show-6258887","podcast_index_feed_id":6258887,"rss_url":"https://feeds.captivate.fm/the-bad-therapist-show/","website_url":"https://the-bad-therapist-show.captivate.fm","image_url":"https://artwork.captivate.fm/33699fd9-b121-402e-80e8-1d06ceda8b95/TBTS-Podcast-Cover-Art-2026.jpg","author":"Felicia Keller Boyle | Business Coach for Therapists","episode_count":179,"summary":"Ever felt like being a great therapist, having a successful practice, and living a life you love are somehow mutually exclusive? If so, you're in the right place. The Bad Therapist Show is the go-to resource for established solo therapists and group practice owners who want to grow profitable businesses, lead with confidence, and create more freedom, flexibility, and fulfillment in their lives. Hosted by Felicia Keller Boyle, aka The Bad Therapist®, LMFT, former six-figure private practice owner, therapist business coach, and creator of the Liberated Business™ method, this show challenges the belief that therapists have to choose between helping people, making money, and enjoying their lives. Through her coaching, courses, and innovative private practice fee calculator, The Magic Sheets™, Felicia has helped hundreds of therapists build more profitable practices, create additional income streams, and step into true business ownership—without sacrificing the work they love or the life they’re building. Each week, you'll hear honest conversations about private practice growth, marketing, leadership, money, boundaries, identity, and the realities of running a therapy business. Whether…","last_synced_at":"2026-07-28T02:19:30.418378+00:00","page_url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887"},"episode":{"title":"5 Questions to Ask Before You Spend a Dollar on Branding If You Want to Grow Your Therapy Practice [Ep 168]","slug":"5-questions-to-ask-before-you-spend-a-dollar-on-branding-if-you-want-to-grow-your-therapy-practice-ep-168","published_at":"2026-06-01T13:00:00+00:00","page_url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887/5-questions-to-ask-before-you-spend-a-dollar-on-branding-if-you-want-to-grow-your-therapy-practice-ep-168","show_page_url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887","url":"https://the-bad-therapist-show.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/fb64997e-92fc-488b-bb9b-147edb6ad13f.mp3","summary":"Most therapists trying to grow their therapy practice are hiding behind brand colours, fonts, and logo tweaks instead of doing the work that actually books cash pay clients. I've watched therapists drop thousands on stunning custom websites before booking a single client, then sit there confused about why the phone still isn't ringing. I've been there too, agonising over fonts and palettes with a mentor years before I had a paying client on my books. The uncomfortable part is that picking a logo feels productive and safe in a way that raising your fees or showing up on social media never will, and it's quietly costing therapists months of momentum. In this episode, I'm diving into why messaging beats branding every time, choosing a therapist website template without getting stuck, the fees and policies conversation most therapists skip, and the exact moment branding actually starts paying off. If you're mid build of your cash pay therapy practice and you've caught yourself tinkering with your logo for the third time this month, this will help you name what you're really avoiding. Topics covered on Grow Your Therapy Practice: Branding is one of the most expensive way to avoid growing your therapy practice The 3 things that actually book cash pay clients (none of them are fonts) The exact stage of business where investing in branding finally pays off 5 questions to ask yourself before spending a dollar on a rebrand Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusiness Interested in an Obsession Audit? Send Felicia an email with ”Obsession Audit\" in the subject line for more details!  Connect with Felicia: Get my freebie & join the email list: The Magic Sheets Instagram: @the_bad_therapist Website: www.thebadtherapist.coach…","meta_description":"Most therapists trying to grow their therapy practice are hiding behind brand colours, fonts, and logo tweaks instead of doing the work that actually book…","key_points":[],"chapters":[],"topics":[],"duration_seconds":810,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-bad-therapist-show-6258887/episodes/5-questions-to-ask-before-you-spend-a-dollar-on-branding-if-you-want-to-grow-your-therapy-practice-ep-168/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-bad-therapist-show-6258887/5-questions-to-ask-before-you-spend-a-dollar-on-branding-if-you-want-to-grow-your-therapy-practice-ep-168.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}