{"podcast":{"title":"The B2B Growth Blueprint","slug":"the-b2b-growth-blueprint","podcast_index_feed_id":6849877,"rss_url":"https://feeds.libsyn.com/506143/rss","website_url":"https://sites.libsyn.com/506143","image_url":"https://static.libsyn.com/p/assets/4/b/d/d/4bdde59f0aa1ec14e55e3c100dce7605/New_Podcast_Artwork_1-20240708-puw2ulsefh.png","author":"Mark Osborne","episode_count":154,"summary":"Interviews with Founders, Investors, Advisors, and CEOs at Professional Services, B2B SaaS, and Tech Firms who share the Systems and Processes that led to their success, scaling, and founder exit or recapitalization. Ideal for Entrepreneurs, Founders, Co-Founders, CEOs, Presidents as well as Advisors who want to take their B2B SaaS, Tech, or Services firm to the next level of growth or enjoy a successful exit. Focus on predictable, scalable solutions built on solid marketing principles, not chasing growth hacks, gaming algorithms, dumping money into ads that don't work, or drowning in unqualified leads. Hosted and moderated by Mark Osborne, author of the #1 Best-Selling Book \"Are Your Leads KILLING Your Business?\"","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-b2b-growth-blueprint"},"episode":{"title":"What Is Laurie Barkman's BUILT Method for Successful Business Transitions","slug":"what-is-laurie-barkman-s-built-method-for-successful-business-transitions","published_at":"2026-01-16T16:14:08+00:00","page_url":"https://stenobird.com/podcast/the-b2b-growth-blueprint/what-is-laurie-barkman-s-built-method-for-successful-business-transitions","show_page_url":"https://stenobird.com/podcast/the-b2b-growth-blueprint","url":"https://5ee09b20-49e9-4270-826d-d25b723d8723.libsyn.com/what-is-laurie-barkmans-built-method-for-successful-business-transitions","audio_url":"https://traffic.libsyn.com/secure/5ee09b20-49e9-4270-826d-d25b723d8723/Audio_Laurie_Barkman.mp3?dest-id=4337758","summary":"Mark Osborne welcomes Laurie Barkman, founder of Business Transition Sherpa, a consulting firm specializing in guiding business owners through growth and transition strategies. With a background in B2B growth, Laurie brings firsthand experience as CEO of a third-generation company and has led a significant acquisition, giving her unique insight into both sides of the transition process. She has worked extensively with Gen X owners who approach exit planning differently than baby boomers, seeking more personalized and strategic pathways. Laurie is also the creator of the trademarked \"Built to Sell Method,\" a structured framework that helps business owners increase their company's value and prepare for successful transitions through vision setting, operational efficiency, team integration, and leadership clarity. In this episode, Laurie shares how business transitions are evolving, why generational differences matter in exit planning, and how her framework empowers owners to take control of their future. She emphasizes the importance of aligning vision with operations, building strong teams, and clarifying leadership roles to ensure businesses are not only ready for sale but also positioned for long-term success. Quotes: \"I realized something about B2B… we're selling to people, just like we're selling to people in B2C.\" \"The more we can have a business that thrives without us, the more valuable it will be.\" \" We've seen those baby boomers die at their desk… and we don't want to be them. We want to enjoy life while we can.\" Takeaways: Business transitions are becoming more common, especially among Gen X owners who value strategic, personalized exits. Laurie's \"Built Method\" framework provides a repeatable system for increasing business value and preparing for transition.…","meta_description":"Mark Osborne welcomes Laurie Barkman, founder of Business Transition Sherpa, a consulting firm specializing in guiding business owners through growth and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1706,"processing_state":"failed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-b2b-growth-blueprint/episodes/what-is-laurie-barkman-s-built-method-for-successful-business-transitions/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-b2b-growth-blueprint/what-is-laurie-barkman-s-built-method-for-successful-business-transitions.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}