{"podcast":{"title":"The B2B Growth Blueprint","slug":"the-b2b-growth-blueprint","podcast_index_feed_id":6849877,"rss_url":"https://feeds.libsyn.com/506143/rss","website_url":"https://sites.libsyn.com/506143","image_url":"https://static.libsyn.com/p/assets/4/b/d/d/4bdde59f0aa1ec14e55e3c100dce7605/New_Podcast_Artwork_1-20240708-puw2ulsefh.png","author":"Mark Osborne","episode_count":154,"summary":"Interviews with Founders, Investors, Advisors, and CEOs at Professional Services, B2B SaaS, and Tech Firms who share the Systems and Processes that led to their success, scaling, and founder exit or recapitalization. Ideal for Entrepreneurs, Founders, Co-Founders, CEOs, Presidents as well as Advisors who want to take their B2B SaaS, Tech, or Services firm to the next level of growth or enjoy a successful exit. Focus on predictable, scalable solutions built on solid marketing principles, not chasing growth hacks, gaming algorithms, dumping money into ads that don't work, or drowning in unqualified leads. Hosted and moderated by Mark Osborne, author of the #1 Best-Selling Book \"Are Your Leads KILLING Your Business?\"","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-b2b-growth-blueprint"},"episode":{"title":"What Innovation Strategies Drive Success for StoneGate Advisor with Marc Pierce","slug":"what-innovation-strategies-drive-success-for-stonegate-advisor-with-marc-pierce","published_at":"2026-01-12T04:50:52+00:00","page_url":"https://stenobird.com/podcast/the-b2b-growth-blueprint/what-innovation-strategies-drive-success-for-stonegate-advisor-with-marc-pierce","show_page_url":"https://stenobird.com/podcast/the-b2b-growth-blueprint","url":"https://5ee09b20-49e9-4270-826d-d25b723d8723.libsyn.com/what-innovation-strategies-drive-success-for-stonegate-advisor-with-marc-pierce","audio_url":"https://traffic.libsyn.com/secure/5ee09b20-49e9-4270-826d-d25b723d8723/Marc_Pierce_v3.mp3?dest-id=4337758","summary":"Welcome back to the B2B Growth Blueprint Podcast. In this episode, the focus is on what truly drives sustainable B2B growth: building a repeatable acquisition system and protecting revenue through intentional, proactive retention. The guest is Marc Pierce, a nationally recognized healthcare strategy and consulting leader with more than 25 years of experience across payers, providers, health tech, and health data. After spending two decades building StoneGate Advisors and developing the AI-enabled STAMP platform to predict churn before renewals, Marc was recently acquired by ECG Management Consultants. In this conversation, he breaks down the systems behind consistent pipeline growth and long-term customer retention—without chasing shiny objects. Quotes : \"As an entrepreneur of 20 years, the importance of constantly reinventing yourself is something I would underscore.\" \"If you try to do lead outreach piecemeal, life gets in the way, and consistency breaks down.\" \"It's a lot more profitable to keep an existing client than to go out and acquire a new one.\" \"Net Promoter Score is not a good predictor of retention.\" \"Acknowledgement of the issue is probably the most important first step in keeping a client.\" Takeaways: Sustainable growth comes from building systems, not relying on individuals, tactics, or one-off efforts. Effective lead acquisition requires multiple coordinated touchpoints across LinkedIn, email, and other channels—not a single outreach method. Manual sales efforts don't scale, which is why automation and consistency are critical for penetrating the market. Traditional metrics like NPS can be misleading, making behavior- and importance-based assessments more reliable for predicting churn. Client retention improves significantly when companies identify risk…","meta_description":"Welcome back to the B2B Growth Blueprint Podcast. In this episode, the focus is on what truly drives sustainable B2B growth: building a repeatable acquisi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2467,"processing_state":"failed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-b2b-growth-blueprint/episodes/what-innovation-strategies-drive-success-for-stonegate-advisor-with-marc-pierce/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-b2b-growth-blueprint/what-innovation-strategies-drive-success-for-stonegate-advisor-with-marc-pierce.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}