{"podcast":{"title":"The B2B Growth Blueprint","slug":"the-b2b-growth-blueprint","podcast_index_feed_id":6849877,"rss_url":"https://feeds.libsyn.com/506143/rss","website_url":"https://sites.libsyn.com/506143","image_url":"https://static.libsyn.com/p/assets/4/b/d/d/4bdde59f0aa1ec14e55e3c100dce7605/New_Podcast_Artwork_1-20240708-puw2ulsefh.png","author":"Mark Osborne","episode_count":154,"summary":"Interviews with Founders, Investors, Advisors, and CEOs at Professional Services, B2B SaaS, and Tech Firms who share the Systems and Processes that led to their success, scaling, and founder exit or recapitalization. Ideal for Entrepreneurs, Founders, Co-Founders, CEOs, Presidents as well as Advisors who want to take their B2B SaaS, Tech, or Services firm to the next level of growth or enjoy a successful exit. Focus on predictable, scalable solutions built on solid marketing principles, not chasing growth hacks, gaming algorithms, dumping money into ads that don't work, or drowning in unqualified leads. Hosted and moderated by Mark Osborne, author of the #1 Best-Selling Book \"Are Your Leads KILLING Your Business?\"","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-b2b-growth-blueprint"},"episode":{"title":"Positioning Secrets: Turning Survey Data into Marketing Gold with Bruce Wiseman","slug":"positioning-secrets-turning-survey-data-into-marketing-gold-with-bruce-wiseman","published_at":"2025-07-12T16:49:28+00:00","page_url":"https://stenobird.com/podcast/the-b2b-growth-blueprint/positioning-secrets-turning-survey-data-into-marketing-gold-with-bruce-wiseman","show_page_url":"https://stenobird.com/podcast/the-b2b-growth-blueprint","url":"https://5ee09b20-49e9-4270-826d-d25b723d8723.libsyn.com/positioning-secrets-turning-survey-data-into-marketing-gold-with-bruce-wiseman","audio_url":"https://traffic.libsyn.com/secure/5ee09b20-49e9-4270-826d-d25b723d8723/Bruce_Wiseman_.mp3?dest-id=4337758","summary":"So many businesses pour time and money into marketing that looks good on paper but lands with a thud in real life. It's not always a lack of effort— it's just that guessing what people want doesn't work as well as actually asking them. Too often, brands talk at their audience instead of with them, hoping the message sticks. But when you really listen, it changes everything—because people are usually telling you what they need, even if it's not in a survey. Bruce Wiseman share s compelling insights into the art and science of market research, drawing on decades of experience leading On Target Research and his background in academia and entertainment. He emphasize s that successful product positioning begins with listening—specifically, capturing the precise language customers use when describing their needs, desires, and pain points. Bruce demonstrate s how research, when done right, becomes a powerful tool not just for marketing, but for building deeper customer trust and long-term business growth . Tune in to find out more! Quotes: \" Positioning puts your product along with something that is already in the mind of your public. \" \" The closer you can parallel to what they're thinking, the better they're going to respond. \" \" If it's not the idea that's in the mind of the public, it's a waste of money .\" Takeaways: Survey your target market with open-ended questions to uncover what they truly care about, not what you assume they want . Test your marketing messages by asking potential customers directly which words and concepts speak to them most powerfully . Invest time in understanding customer perspectives before spending money on marketing campaigns - a small research investment can save significant future expenses . Create surveys that let respondents speak in their…","meta_description":"So many businesses pour time and money into marketing that looks good on paper but lands with a thud in real life. It's not always a lack of effort— it's…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1515,"processing_state":"failed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-b2b-growth-blueprint/episodes/positioning-secrets-turning-survey-data-into-marketing-gold-with-bruce-wiseman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-b2b-growth-blueprint/positioning-secrets-turning-survey-data-into-marketing-gold-with-bruce-wiseman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}